5 Top Video Marketing to attain your objectives

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web.

Video Marketing increase customer conversions by at least 64% because of  strong emotional connections. Also the retention rates is higher than text, you’ll have a higher engagement and strong consumer attention.

Video Marketing is already 80% of all online traffic, and if you don’t use video, you are left with only 20% of traffic.

What are the best type of videos you can do to attract more leads and sales?

  1. The Review Videos: Before you buy an item over the internet, you check out the reviews aren’t you? Well your customers are doing the same. Most people would watch a video of testimonial or a review before buying anything. A great review of a product or service, can bring great engagement –  they can comment, like. Your audience will give their opinions which is great to make decisions. When doing reviews do it with full transparency, no pitching and no selling. You can do also review videos about your lifestyle, a movie; it doesn’t have to be about your product or service
  2. Training videos: It is a great way to build your authority, provide value and your followers will see you as an expert. It can be a backoffice training or a general training about attraction marketing/social media. Don’t be shy to provide value even if you are just after starting and learning something new, don’t be afraid to share it, you already know more than most people.
  3. Webinars: Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by your company. It is a great way to engage live with your audience and be seen as an expert with more exposure.
  4. Reality Videos: This type of video will allow your audience to see who you are in real life, and that you let people into your world. It is very easy to create, right at the moment. You shouldn’t talk about your business on these videos and should be around 3-5 min. If you are partaking an event and want to share your experience, just talk about your feeling and not about the company/benefits etc… It needs to be natural and authentic.
  5. Last and one of the most important Promote: Don’t think that letting your video on youtube without promoting is going to work. You can’t create them, post them and forget about them if you want to see results. You need to share it on social media, to your mailing list, Youtube subscriber list and you could also use paid ads.

The best branded video clearly engages users, provides value, and presents a direct and compelling call to action. Consumers Invest in Emotive, Relevant, Authentic Videos.

Let me know if you got value, but remember a social media marketing plan is never permanent. It will always evolve and change as your business grows and you learn what does and doesn’t work. Reassess from time to time and make the changes on your funnels or ads if needed.

Cheers

Kathy


How to grow your online presence and attract your customers?

Building your online presence can be very time consuming, it won’t happen overnight; and also very frustrating, you’ll get ups and downs… that’s a guarantee but it will be worth it!!

But it is important because that is how your leads, customers, followers will get to know you, trust you and want to do business with you. Your online presence can be overwhelming but when build successfully it can bring you everything you need to get favorable results.

Position yourself as an authority figure, and give some value and content accessible at all time and specific to your audience. 

To do so, these are the few steps you need to follow:

  • You need to determine how you want to brand yourself and who you want as clients and make sure you put the right signal on your blog and timeline. You can’t please everybody and be all over the place ! So write your goal, both short term and long term.
  • You need to choose a website, blog with the right domain name that would attract your customers. You don’t need to have anything complicated, simple sometimes is better. I would recommend your name and not the company you are representing. It is your online presence!
  • You need to make sure you get an expert on the platform you chose, you can’t be everywhere at the start or you are going to be burned out and that’s how a lot of people quit. See where your niche is and start with that platform. Then in time you can add another platform when you have reach a good potential on the first platform. I would recommend Facebook at the start, with a Fanpage
  • Being present means you need to do some videos on youtube with some testimonials of your clients, trainings or going live to engage with your audience. You need to be consistent and make sure you give value. Webinar also is a good way to build relationship with your audience. As i said in a previous blog, don’t wait until everything is perfect… your audience don’t know what you had in your head and they won’t see the difference.
  • Track your progress and make sure to stay in contact with your prospects – send them a newsletter now and then even if they are not in your business. You never know! Check the number of followers on your other platforms and see what is working for you. Then once you are well establish in one platform, you can start to advertise on a second platform.
  • Patience…. Nothing happen over night !!! Even if you think at the start you are your own audience, you have people out there seeing you 🙂

In Summary, you need to form a durable relationship with your audience – blogging, videos, webinars, … – while choosing the right platform and create consistent value on social media.

If you got value from this blog, leave me a comment and i’ll be happy to connect with you.

Kathy