5 Top Video Marketing to attain your objectives

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web.

Video Marketing increase customer conversions by at least 64% because of  strong emotional connections. Also the retention rates is higher than text, you’ll have a higher engagement and strong consumer attention.

Video Marketing is already 80% of all online traffic, and if you don’t use video, you are left with only 20% of traffic.

What are the best type of videos you can do to attract more leads and sales?

  1. The Review Videos: Before you buy an item over the internet, you check out the reviews aren’t you? Well your customers are doing the same. Most people would watch a video of testimonial or a review before buying anything. A great review of a product or service, can bring great engagement –  they can comment, like. Your audience will give their opinions which is great to make decisions. When doing reviews do it with full transparency, no pitching and no selling. You can do also review videos about your lifestyle, a movie; it doesn’t have to be about your product or service
  2. Training videos: It is a great way to build your authority, provide value and your followers will see you as an expert. It can be a backoffice training or a general training about attraction marketing/social media. Don’t be shy to provide value even if you are just after starting and learning something new, don’t be afraid to share it, you already know more than most people.
  3. Webinars: Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by your company. It is a great way to engage live with your audience and be seen as an expert with more exposure.
  4. Reality Videos: This type of video will allow your audience to see who you are in real life, and that you let people into your world. It is very easy to create, right at the moment. You shouldn’t talk about your business on these videos and should be around 3-5 min. If you are partaking an event and want to share your experience, just talk about your feeling and not about the company/benefits etc… It needs to be natural and authentic.
  5. Last and one of the most important Promote: Don’t think that letting your video on youtube without promoting is going to work. You can’t create them, post them and forget about them if you want to see results. You need to share it on social media, to your mailing list, Youtube subscriber list and you could also use paid ads.

The best branded video clearly engages users, provides value, and presents a direct and compelling call to action. Consumers Invest in Emotive, Relevant, Authentic Videos.

Let me know if you got value, but remember a social media marketing plan is never permanent. It will always evolve and change as your business grows and you learn what does and doesn’t work. Reassess from time to time and make the changes on your funnels or ads if needed.

Cheers

Kathy


3 Easy Ways to Leverage Video Marketing Without Being on Camera

In this article I am going to talk about the other way to do video marketing without being on the camera. To achieve your powerful goal, the one you are so scared and excited at the same time, you need to build relationship with your audience, your followers need to see you or start seeing videos from you!!

When we set a goal, we start to rationalize what we want to do and what we have to do ! and that is when we start to feel uncomfortable!!

Ask yourself the big WHY and WHAT will change for you. You need to be grateful and happy to continue attracting the right people to your business. Work on your subconscious mind, it doesn’t know if it is real or not, it doesn’t have the sense of time, it doesn’t have the possibility to know if it is achievable. So my tips, write your goal everyday, draw a picture, put some colors, LIVE your dream goal… Read it out loud so your nervous system will be aware and increase the vibrations

If you are afraid to do Videos or Facebook Live, you have 3 alternatives that will help you to market yourself without being on camera

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”

 Chris Sandoval

1- Screen-sharing video

Screen-share videos are great for tutorials, step by step training. You’ll need software to record your screen. You can use

I would go for the free version of any software when you start and then you can upgrade if you choose the software that appeal to you.

2- Animated videos

Animated videos are very engaging and usually the audience watch until the end. Powtoon is a great software to start with easy tutorials that will help you create high engaging videos. If you want to outsource, you can use fiverr. You have also the option to utilize an independent contractor that will create animated,  cartoon videos for you. You’ll only need to give the script and clear instructions.

3- Powerpoint videos

Powerpoint is one of the easiest way to share your knowledge to your audience. Keep the wording on the slides to the minimum, you don’t want your followers to focus only on reading your slides. Put more images, grid or statistics

So what do you think?? Which videos do you want to start with?? Unless you are already doing some Facebook videos and I would love to see them. Leave me a comment with your Facebook page or Fanpage.

Kathy


Video Marketing Tips

Tips to help you generate leads with Video

As you can see on the multi medias, video marketing campaign is going viral… The stats are mind blowing, a video is more engaging, informative and it converts better.  By 2017 video marketing will account for 69% of all customer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.

( source: Cisco stats 2017 – 2020 )

What did I say??  Amazing isn’t it??

So ready to get some tips ??

1- Check what your audience need and provide them with a solution. Same as giving good content on a blog to help your audience, you have to give great value on the video to attract people to you. You can also put a Call of Action alongside a tracked URL at the end of your video relevant to your story.

2- You need to be short and go right to the point. Keep it engaging as the attention span of viewers in a video marketing clip is very short.  According to research by Visible Measures  20% of your viewers will click away from a video within 10 seconds or fewer.

3- Be authentic and say a little story about yourself. Engage with your audience, your prospects want to see you, they want to know your personality before they join you. A full video will be more effective than doing a screen shot with voice or slides. It can be scary at the start, but the more you’ll do and the better you’ll get.

video-quote

4- Educate your audience, create a difference between expectation and delivery. Always give them additional answer or a free coaching. You want to show them you are an expert but don’t give away too many informations and pass for a boring tecky!!

5- Ditch the script !!! Nothing more boring than someone reading on the side of the camera. You can put some bullet point to remember but that’s it. No script! unless you are doing a tutorial on a platform and need to read some manual. Keep looking at the camera and talk from the heart.

6- Take advantage of branding opportunities on your video. Don’t get crazy though with many features if you advertise for home business niche, but you can put your logo, or the name of your website, blog etc…

7- Post the video in Multiple platform. You can promote your video on Twitter, Youtube, Facebook. Most video platform offer free uploads and you can also do paid advertising depending your budget.

8- Optimize your SEO. Create a strategy and come up with keywords for your videos. Try using at least one keyword on your title and description of the video. Use relevant tags, and put some offers, polls directly on the videos.

So are you ready for the challenge???

Kathy