The 5 P’s of Marketing Your Business

Marketing has traditionally been defined by the “Five P’s”

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People

Most of the time you can hear marketers saying we need to get the right product at the right price, at the right place and at the right time. Success in home business comes from offering a quality product or service to a target market, which is a group of customers a business has decided to aim its marketing strategy. I call it your Niche and don’t forget, Happy customers will become repeat customers and will stay with you depending what business you are doing.

1- Product:

A product can be either a tangible good – physical asset such as land, equipment or goods or an intangible service – nonphysical asset such as a trademark, copyright, coaching training. You need to find the right product for YOU. You have to identify yourself to this product to be able to sell it and get your audience to believe YOU. As I always say, you need to be the product of the product to be more authentic. If you do your own product, the appearance and texture is very important. Do some research for the labeling, packaging and test it well before you put it on the market. You don’t want to invest in machine and not being able to use it because your product might not have all the requirements for legalization and shipping in your country.

2- Price:

The price should cover your cost to produce your product, with the shipping cost and taxation and get some profit. Be sure to check the market and prices from your competitors. If you do a multilevel marketing, the company will give you the price but I would recommend you to see other companies with similar products and see if the price match to stand out from your competitors. Same with your compensation plan, try to get a business with a plan with loads of benefits. Price influences target audience, check which type of population you want to target.

5ps3- Place:

How are you products and services distributed? This is important that you know where your products are coming from to make sure you can provide with a right time for delivery. The distribution system is very critical. If you customers wait too long, they won’t order a second time. You target audience need to feel comfortable using your services if you have to use a third party to deliver ( auto-responder, programs,..)

4- Promotion:

How are you going to provide information that will help your audience to choose if they want to take advantage of your services or your products? Promotion includes elements like advertising, social media marketing, e-mail marketing, SEO marketing, videos and the list can go on… You need to take it in consideration when pricing your own products. You need to maximize your ROI (Return on Investment), so be aware of your marketing strategy before you do the pricing. Of course you have free advertisement, word-of-mouth advertising that should balance your promotion costs.

5- People: 

Who is doing your product? Who is helping marketing your product? If as an affiliate, who do you have in your team? Can you trust them to be as ethical as you? How is the support from the company you represent is treating your customers? All of that has to be taken in consideration, because you can have the best product, the best compensation plan but if your customers encounter some problems and rudeness on the other side of the phone, or email, you are going to lose them. Nowadays there are so many products, and online businesses, the competition is very strong so try your best to avoid any complaints. Know your business, trust your company and don’t lie to your clients.

By following the “Five P’s”, you will reach your goals and provide the right product, with right pricing for your Niche. Develop well your marketing strategy and be always on the look out for new products, change and evolve with the market needs. With the growth of social media, something you might promote today with one platform might be different in a year time. Same with your website, you need to keep the dynamics and see what is effective in time. You can do some survey from time to time with your customers and see what they are looking for.

Leave me comment, share and like if you got some value. Contact me if you want to connect and get to know me more.

(Source of 5 P’s Here)

Kathy


The 6 Tips for a Long Term Growth in your Business

If you want to be in this industry long term, you need to make a plan. And you need to stick with it. That is what makes the difference between the quitter and the one that are unstoppable . Don’t focus on growing too quickly, take the lesson from the classic “tortoise and hare” fable. You want to position yourself in an enduring success and sustainability.

Impatience and greed will lead you to failure but with a right plan, a strategy and patience, you can do wonders in this industry.

jim-rohn

1- You need to value every single relationship. Each time you prospect and reach out to people, don’t think of getting them into your business but make a friend, connect with this person and then after a few exchange, you can talk about what you do and ask what they do. You never know you might have found the best partner you could ever had, or a new customer that will lead to a best friend. But if you are too impatient and send your link straight away, you are not going to connect with them and lose the person. That is a guarantee!!

2- You need to make sure you understand the company you get enrolled with and know the product.. as I always say be the product of the product this way you can talk better and you can be 100% accurate. No point joining many companies, even if they say it’s free; you can’t concentrate and do many affiliates. Choose one wisely, be an expert and once it is all running smoothly you can see if you want to join another affiliate.

3- Build mentor relationship; business is about people, and if you want to build a team you need to build your confidence and show your leadership. Over time, it means working to build trust, set goals and keep the mentoring relationship on track.

4- Make your business fun; Anything you enjoy, you’re naturally going to do a better job and give more of yourself.  Make your daily task something you look forward to rather than simply a responsibility and stress about it. Even the longest days don’t seem so rough if you like what you are doing. Engage with people, make fun of your mistakes, make fun of your bad experiences. Don’t pressure yourself and as I always say, you are not in a race, take your time and spread this enthusiasm to your team and co-worker.

goals-4-steps-to-align-your-goals-with-your-actions

5-  Never stop innovating and creating new things, align your actions with your intentions. Set up your goals, prioritize and be consistent.

(source pic: http://bit.ly/2hKfju0 )

6- And the last point, which is the most important one, make time for Long-Term Planning. Write your goals in phases, this will allow you to track your progress and evaluate your targets. Make some changes in your plan if needed but stay focus and don’t be discourage if you are a bit behind your goals.

Did I forget anything??

If you got value, leave me comment, like and share

Kathy


Work Smarter Not Harder !

Today, Online Marketing has changed the way we sell our product or services. I am going to give you some tips to work Smarter and not Harder.

 

When you start prospecting online, you need to follow some steps to explain your product or services after building rapport with your potential customer. You are going to meet people with different backgrounds and levels of education. You are going to come in contact with people using old school marketing, where home parties, leaflets on the cars or at the mall where the norm. Nowadays you can do so much without leaving your house or wasting time doing all the presentation outside your home and I am going to share with you some tips:

  • You need to have a Fanpage if you are using Facebook platform to market your business. It is where you are going to put your business post. When you start prospecting, or advertising, without realizing it, you are going to get people that are going to check out your profile. Maximize your photos albums with some picture Before/After – some testimonials. Blog posts, quotes, etc…
  • You can boost your post from your Fanpage, that way you’ll get more people seeing your ad and get more engagement. Isn’t it better than going door to door or putting leaflets on cars windows.
  • You can do some webinars where you are going to present your business opportunity, talk about your product or service. And all that in the comfort of your home. No more going around, renting rooms or having to clean your home and prepare some appetizers to entertain your potential prospects. I don’t say it is bad, or you shouldn’t do it but you can get more people online to follow you without having to go through all of the trouble. Preparing a webinar is very time consuming if you want to have something professional. The great thing once it is done and you are happy with it, you can share the link to many people offline!!
  • It is the same thing for the Youtube videos or blogs; once you have done them, you can share to your list, to your new prospect, on multimedia,… It is out there until you remove them, so you could be at the beach, or on holiday or asleep and someone can see your content.

Content marketing represents the gap between what brands produce and what consumers actually want.” ~ Michael Brenner

Once you have all these content out and you start getting people connecting with you, you need to build relationship and then talk about Network Marketing/Affiliate Program

You can follow these 4 steps:

  • Step1: Who you are. Introduce yourself in a few lines, and point out why you started with this company and what  is your purpose and your goal.
  • Step2: What you are offering and how the product/service helps you. That is why it is important you are the product of the product.Give your personal testimonial.
  • Step3: Why they should take action. Again after building your rapport, you know their challenges so the product, training you are offering will help them.
  • Step4: How they can get your offer, that is called Call To Action. Don’t forget to put one in each post, and if possible get a funnel to gather as many email address as you can to help you build your list.

Before you send any link, always ask for their permission.

Leave me a comment, I’d love to connect with you!!

Kathy

Other resources you might need:

Find a system that will give the the full support you need to succeed! Learn More

How to choose your platform wisely CLICK HERE

How to brand yourself  CLICK HERE

Personal Development will improve your focus in Network Marketing

To grow in your business, you need to change your thinking and to do so, personal and professional growth is a must. You have to invest time in your self development. Each day you have to feed your mind and your spirit.

Your business will grow only when you’ll grow yourself!  You need to learn always something new to grow and you’ll achieve your goal. The more you practice something, the better you will become.

You need to work on developing yourself into the person that others want to be in business with.

Personal development is about doing something to enrich your life and make yourself a better person. You will be able to handle what life throws at you ! Being around like minded people, energized people will give you the motivation and the focus to achieve your goal

This blog is part 7 out of 7 of the series “7 things that will make a difference in your business”

Investing in yourself may be the most profitable investment you ever make, and one of the best return you can have in life and in your business. If you focus your energy and your time in developing yourself personally or professionally, you will be able to give to others and people will be attracted to you in life and in your business. You need to start a habit of taking care of yourself before you take care to others. And the good news is they don’t all require money 🙂

Hope that helps and you got value, leave me a comment!

Cheers

Kathy


The 5 reasons you should attend Your Company Events

Attending your Company Event is so important to build a successful business. I am going to give the reason why you shouldn’t even doubt one minute and get your tickets!!! All too often you let your fear stop you, but pushing yourself out of your comfort zones will be good for you. It will also allows you to expand your mind and learn new things.

This blog is part 6 out of 7 of the series “7 things that will make a difference in your business”

1- Great way to connect with others in your organization: you’ll get to bond with your teammates face-to-face and will get  the opportunity to meet your leaders and your corporate team. Take some nice pictures while you are there with them, it will show more credibility in your business. It is a great way to be surrounded to like-minded people and people who engage in a variety of experiences are more likely to retain positive emotions and minimize negative ones than people who have fewer experiences. The connections you’ll make with other like-minded entrepreneurs will be priceless.

2- Attend workshops and masterminds: you need to attend the sessions where you can get detailed training. Usually they are small groups and done by the leaders of the company or other big earners. You can ask some questions which is a great way to learn more and be more efficient. That way also you can get to know more your leaders and talk to them – get some ideas for your business with people with the same mindset as you. Studies have shown that you retain more knowledge when you can see and feel it

It’s in your moments of decision, that your destiny is shaped! – Tony Robbins

3- Energy boost: you’ll be excited for days because you join the events, then even more during the event and you’ll be completely uplifted when you’ll come back. You’ll want to talk about your event for days after you come home. Get some pictures, live videos during the events and share it to your team, on your profile. This will bring curiosity and boost your business. Don’t forget your passion, enthusiasm and energy are the recipe for success. This is your time to shine.

4- Get recognized for your accomplishment: if you are with the company and got to be recognized with your rank making that will bring you also great success to your business. Imagine when you’ll post your pictures on your profile, all the people that were doubting your ability to succeed will be impressed. It might stop them giving you negative comments 🙂  But if you are new and don’t know too much about the company you will get to feel the company credibility and get to meet people, leaders and tell yourself: ‘If they can do it, I can do it”

5- Collect stories: We always say that in Network Marketing you need to tell your story and share stories. When you attend an event, you have the opportunity to meet so many people around you, just like you that you’ll have a lot of stories to share from people getting results. Being around other successful people helps you to become more successful, simply through inspiration and the sharing of ideas.

Attending events is crucial to your network marketing success and I hope this blog has helped you to make the right decision to attend your next big event. There is a direct correlation between attending events and achieving success, don’t miss out !!

Cheers

Kathy


Why posture is important for your business?

Today, I am going to talk about posture, and not only the physical posture that is important for your health but also the right posture you need to get when you talk about your business to get credibility in your business and seen as a leader.

This blog is part 4 out of 7 of the series “7 things that will make a difference in your business”

Body language and physical posture

We do spend a lot of time in front of the computer and sitting down. So it is important that you get your screen just in front of you, so higher up your laptop if you can. Also get the right chair and be comfortable.

1- Good posture improves your productivity: you don’t want to spend days going to the physio to fix your back. Proper posture is also associated with other health benefits, like higher levels of energy, lower stress and higher concentration and reduce migraine or headaches.

2- Posture boosts your confidence: your body language and posture will make you more confident. The fact that you open your chest by pushing your shoulders back and lifting your head, you will feel with greater confidence and power.

3- Posture improves communication: some stats suggest that speech only makes up about 20 to 30% of communication.The rest of the information is conveyed non-verbally, by tone of voice, facial expressions, eye-contact, gestures, how we stand, and so on.

Posture and attitude

Your posture is a reflection of your attitude. You should care about others’ perceptions of you, you want to do things the right way, because conscientious people do good work, they report high self-efficacy which show good work performance. Conscientious people are more prone to be reliable, won’t break promises and won’t quit at the first problem.

You need to take this attitude if you want to grow your business. You need to be confident with your company, product and like what you are doing. Your audience will definitely see if you are not passionate with your product/service. Good ethics also have an impact on how well a business performs in the long term.

In our culture today it’s all about “me, me, me”. The reality is that nobody is going to help us unless we do something for them. That is why it is very important you build relationship with your audience/customers before you even talk about your business.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”– Dale Carnegie

1- Always ask how open your prospect is before you send a link. You don’t want the person to unfriend you on facebook or lose a friend of you because you started pitching him. You want to keep your posture and if the person says no, just reply no big deal and that’s it … move on. You don’t want to be seen as a pushy desperate person.

2- You make the decision: when making an appointment, as a leader you have to give a choice of time, don’t let your audience see you are free all day, all week. It doesn’t reflect on someone busy and growing a business. You need also to make the decision if you think the person is fit to come to your organization or not.

 3- Build relationship to be prepared: as you get to know your prospect, get ready to answer all the questions. So do your homework before about the product, the company and what they could see on the internet.. even the bad review. Be Prepared!! This way you won’t lose posture in front of the person and it will show your knowledge as a leader.
4- Surround yourself with positive people: Finding a good balance with your emotions is crucial to being a happy and successful person. One tactic that successfully positive people have is to ignore and reject negative thoughts that enter the mind. If you are in contact with toxic people, try to stay far away from them. Same with negative comment, always take your time to answer – don’t respond straight away, you’ll be emotional and you might answer something that will show the person you lost control, don’t confront someone’s negativity with your own negativity  – so take your time, read a few times out loud and answer with a genuine, polite answer and try to understand why they reacted this way. If you can check the credential of this person and what happened in the past that made this person react this way, try to understand how they feel and validate it.  Always respond with positivity and be true to yourself. They might agree with you afterwards or not.  You can’t force anyone to like you, or like your company. Respect other people opinion, just say what you have to say and move on if you are a pessimist person in front of you. You don’t want to have this kind of person in your team.
As a summary, Posture will  boost productivity, encourage business relationships, motivate others and present transcription business ideas with an impact.
Cheers
Kathy

How to develop a recruiting mindset ~ Part 2 Get a Daily Routine

When you start your day, you need to take your time in the morning to center yourself and get motivated. What I do is taking 30 min in the morning after i wake up to visualize what I want to achieve, do some meditation and concentrate on my different task I have to do that day. You can then go to the gym, or go for a run and get a good breakfast. You need energy to be able to work and get your concentration all day.

Once you have your morning ritual done, you need to focus on Income Producing Activities. That should be your main focus, which are prospecting, setting appointments, inviting, following up, doing some presentation and closing.

You goal setting + Massive Action = Results

The mistake we all do when we start with a new business, or new product, we want to know everything about it. We want to know the science behind the product, the compensation plan scrutinized, ..

Well what you need is to start making money and not putting too much energy on non productive task.

1-  Host a webinar or do a Facebook Live to bring value to your audience with new content. People want to connect with you, don’t stay behind your computer all day ! You have to remember to give at the start of the video and at the end, your call to action which could be your website with your product or your service, or a link for an ebook, ….

2- Follow up is very important by phone or email or now you can use voice messenger. Nowadays, prospects like to hear your voice and they will feel special.

Little stat: 90% of sales occurred because you followed up with someone.

Listen to the video above to get some examples on how to follow people

3- You can send automated email using aweber if you want like I do, and then from time to time send a broadcast with a new blog or video or something you want to share with your list. Make it as personal as you can.

I would be happy to hear your thoughts , leave me a comment !!

Kathy


4 Sacrifices you have to make to start your business

 When you decide to start a new business, you need to make some sacrifices. Either you are already working full time and try to get your business running and quit your job, or you are a mum-at-home and try to get a business to be more independent. Whatever you are doing right now, and you decide to become your own boss, you need to change your way of living, your routine and don’t underestimate the price you would have to pay before achieving your goals.

Don’t think it in a bad way because as an entrepreneur I would encourage you to become one, as I do to my children. But you have to be aware and ready to do some sacrifices.

This blog is part 2 out of 7 of the series “7 things that will make a difference in your business”

  • Social life: If you are serious and plan to start a business, you should be prepared to sacrifice some amount of time normally spend with family and friends. Some of them will be supportive at the start but if you cancel plans to deal with business emergencies, you might find your loved one getting frustrated. So talk to your family, spouse, and close friends and reassure them that it would be for a short period of time and you are doing it for them. Don’t launch a new company during times of great stress or life adjustment because you might feel too overwhelmed… you can wait a little bit longer when you feel ready! People around you will have to understand that you have one priority at that time, and it is to launch your business  !

  • Salary: When you start a new business, you have to remember that you are not going to become rich the next day you leave your job… So think about your financial situation before you take drastic engagement. Talk to your partner/spouse or parents and ask them if they would be ready to help you out for a few months if you don’t have any savings… or if you have some, make sure you give yourself enough time. You need to invest in your education, in your product, and the start up of a company is usually quite expensive. As an entrepreneur myself with my own skincare brand, i needed to pay for the stock, labelling, e-commerce platform, time spent to build the website, etc… I think you see the point. If you’re not prepared to sacrifice your salary for at least a few years, then entrepreneurship may not be for you. As soon as you’ll get some profits, you will need to reinvest in your business to continue growing..
  • Balance: There will be many times when you feel like you are sacrificing your mental sanity. People will call you crazy, obsessed, etc.. and you might lose some friends or family members in the process. Stay away from toxic people and stay focus. But you need some balance in your life, you can’t work 24/7 or you’ll lose your mind, your health. Take some time to go to the gym, do some meditation, eat healthy and take some vitamins. Being on caffeine boost is not going to help. As an entrepreneur you’ll think about your business all the time, you won’t have a day off where you can chill out and forget about everything. While all those long hours are crucial, it’s very common for a start-up entrepreneur to suffer health issue due to sleep deprivation and a lack of medical attention.

“The consistency in your person from home to work is vitally important so that you are in total balance at all times. Being out of balance means that your true self will start to be confused with what you pretend to be.” Catherine Pulsifer 

  • Limitation: If you are a person who love being in control with everything, you might find some challenges to grow your business; when you have an idea and want to launch something big, you can’t keep everything to yourself and work on your own. You need to get help from others or you’ll lose your mind. Even the hardest workers can only accomplish so many tasks in a single day. Try to surround yourself with like-minded people, share your ideas and they’ll help you if they can or they’ll show you the way to improve and get better. Allocate some tasks to someone more qualified than you so you won’t waste time and get frustrated in the process.

There is a time to make sacrifices and a time to reap the harvest of your labour, so don’t give up on your dreams because hard work pays off.

Hope this will help you stay focus in your business, if you have any other tips, would love to hear. Leave me a comment!

Cheers

Kathy


How to share your product without offending people?

How to approach someone with your products without offending them or pointing out the obvious problem. If you are in weight loss industry, this is the big question!

How to approach your relatives, or friends or prospects telling them they need to lose weight and your product is going to help them. Same with skin care, you can’t really approach someone and say they look wrinkly or they have blemishes!!!

I am going to give you a few tips that will help you to be more tactful 🙂

1- Share your personal story and that is why it is important that you use your product! Always be the product of the product. People will notice if you use it and they will tell you how well you are…That way it is much easier to share what you have to sell and get customers. Proof is just in front of them!!

2- Share third party stories; If you don’t have a personal story sharing other people ones can be very impactful!! Do the Before and After pictures; gather some testimonials. It helps your prospect to relate better to their own problems and activate emotions and curiosity. Try to use stories about your downline or upline, not the one from the company that is there for everybody to see. Your prospects don’t want to see the figures and benefits… Find a way to say it without being boring.

3- Talk about your product saying you are using it and ask a question that can be an open conversation. For example, you are using a new facial product and you find it great, ask your prospect what they use and what they like about it, then talk about yours… Always start with a question, this way you’ll understand better their needs and it will be easier to share your product. Don’t be abrupt and rude… you will only push away your prospect!

4- Once you have a few people using your products, create a group if you are on Facebook and tell your people to put their own testimonials, and pictures. This way when you get prospect, you can easily add them to the group and they will see all the great stories

It is very important that you put yourself in front of the right people that are seeking the benefits of your product…

I would love to hear from your experience and how you approach people with your products!

Kathy


What you need to know to become an entrepreneur

Becoming an entrepreneur is not an easy path for a lot of people. Some would prefer to be doing a 9-5 job and have nothing to think about or do after these hours. As I always say, everybody is different and has different perspective. However if you want to be an entrepreneur and a successful one, you need to change attitude and mindset. It can be challenging, overwhelming and also questionable at times.

1- As the start, you need to set your goals – long term and small term –  but also you need to know the WHY that drives you to become an entrepreneur. This Why will be the flames that will keep you focus when you’ll be doubting about yourself or when you’ll want to quit. Create a business plan – realistic- with knowledge of your niche/people you want to target and choose wisely the company you want to work with.

2- You need to be strong in your mindset; you’ll find some people very nasty and you have to feel like telling them “I don’t care”. Also make yourself strong enough that you can deal with failure, disappointment and frustration. Your resilience will define the ability to recover from setbacks. If you are too sensitive, emotional you will quit at the first challenge. Be ready to get out of your comfort zone,

3- Discipline and consistency; as an entrepreneur, you absolutely need to be consistent. You can’t start something and come back a week after. You need to bring value, everyday. For that you can schedule your posts, your emails, and be present on social media. Facebook live or instagram live are great ways to bring value, it is very easy to use and you can instantly edit it on Facebook, however it disappear when you are finished with instagram. You might need to make some sacrifice also with your family when you’ll need to attend events, or webinars …. Always remember the WHY you started !!

4- You need to make your prospects/team members the ability to feel special; If your team is happy and feel good about what they bring to the society, to the people around them, they will work better and together as a team. You want to reward when they do something great, and the same with your clients, if they feel great around you, they will stay with you and buy from you. People buy people !!

5- Marketing and Training; If you get some training, have a coach you will be able to bring value and duplicate your knowledge. You have to follow a training and structure so you won’t waste time looking at everything and nothing… Educate yourself continually to bring value and when your prospects and team members will see what you achieve they will want to join you/your service. Always post your success !

“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg,

6- Prospecting; build your list.. I always say it, the money is in your list. Get new people in your list each day !! Pay attention to your list. You want to build relationship with your audience and keep engaging with them. If you advertise on Facebook, or other multimedia, test your images, your texts, and try to find what is working for you, your service or company.

7- Leadership; you need to show authority figure and influence. You have to inspire your team members all the time and encourage them.To be successful you have to convince your followers, not yourself or your superiors, that you are worthy of being followed. Communication and team building is very important so you can show duplication which will bring a consistent revenue.

In summary, work hard but smart – be creative – duplicate and build the right team.. and don’t give up !!

If you think of anything else and want to share with me, leave me a comment and i’ll be happy to connect with you

Kathy