What is Your Why?

The motive behind an action is the most important piece of the story and your WHY is usually born out of pain. To make a difference in this world, you have to inspire people to join your journey. And it is the same when you want to brand yourself in any industry.

Meaning of your WHY: Fulfillment is a right and not a privilege. Finding fulfillment in life starts with understanding exactly WHY you do what we do. What is your purpose? what is your belief?  Why do you get out of bed every morning? The why has to be the result of all your effort, your way of wanting to change your life and/or people lives. You’ll make more intentional choices for your business, your career and your life. You’ll be able to inspire others to buy from you, work with you and join your cause.

Put into words your vision, write small and big goals; you want to make sure you see your vision, your why. The difference between people with success and the one unsuccessful is the decision to act in the directions of their dreams. They understand that they need to take action and have daily tasks.

If you are unclear of your why, keep a journal; write your feelings, actions and thoughts and see what makes you happy and passionate. It has to come from you, your personal thoughts and not your family’s or friend’s.

As an entrepreneur, you need to talk first about the end results of your product/service and not start with how it is going to work or what to do to get results. The difference between most entrepreneur and people that achieve better is the way we talk and present our opportunity. Usually we talk first about what we have, then how it is working and at last why they should buy it. Try by the WHY and you’ll see a much better result.

The top entrepreneurs and companies say first the Why we should buy from them. Because they have the best product/service. Once you have an audience that believe in you, you can sell them more products/service because they believe in you.

Exemple of Apple: They branded themselves as the best product that is, no matter what they do, phone – earphone- computer .. their followers want to buy it from them. They queue hours to get the latest product, and that is because these people are absolutely confident with what they buy, they trust Apple and believe on their product.

Trust and Loyalty is coming with the WHY. Clarify your personal values.

It is the same for you, believe that what you are doing is the right thing to do and people will follow you.

So First define what success means to you, then create a vivid image of you as a successful person.. Live it as if you are already there.

You don’t need to do business with people that need what you have but the goal is to do business with people that believe what YOU believe.

The Law of Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.

Innovators are pushed by desire to create something new.

Early Adopters are the people that want to be the first to get it, the pioneer to be able to talk about it … in the example of Apple, they would queue hours to get the new IPhone.

To get mass market success you need to touch the 68% of the population – early majority and late majority. However to do that you need to achieve the tipping point which is in red to achieve market penetration. Without it, you won’t be able to market your product at a high level, because the majority of people won’t believe your product is good enough and they are not going to buy it as a pioneer, they want someone else to try it first. You want to target these first people because they are believers.

Laggards are just people that makes slow decision, falls behind others.

Your followers are behind you because they believe it would suit themselves. So you want to be a leader that inspire others and not the leader that show power and authority only. You want them to follow you because they want to and not because they have to.

As an entrepreneur, once your audience believe in you and your motivation, you can try anything and they will stay by your side.

So find your WHY before you start any business and want a change in your life .. The WHY is wrapped up in emotion and stories and events in your life. You need to share your stories, and give away what you can to inspire people and then you’ll reach the tipping red point and you’ll have loyal followers.

The best ideas are the honest ones – ones born out of personal experience – ones that originated to help a few and ended up helping many” – Simon Sinek

I would love to hear your WHY.

Kathy

Simon Sinek Video about “The Why was born out of pain” Watch it Here

The 5 P’s of Marketing Your Business

Marketing has traditionally been defined by the “Five P’s”

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People

Most of the time you can hear marketers saying we need to get the right product at the right price, at the right place and at the right time. Success in home business comes from offering a quality product or service to a target market, which is a group of customers a business has decided to aim its marketing strategy. I call it your Niche and don’t forget, Happy customers will become repeat customers and will stay with you depending what business you are doing.

1- Product:

A product can be either a tangible good – physical asset such as land, equipment or goods or an intangible service – nonphysical asset such as a trademark, copyright, coaching training. You need to find the right product for YOU. You have to identify yourself to this product to be able to sell it and get your audience to believe YOU. As I always say, you need to be the product of the product to be more authentic. If you do your own product, the appearance and texture is very important. Do some research for the labeling, packaging and test it well before you put it on the market. You don’t want to invest in machine and not being able to use it because your product might not have all the requirements for legalization and shipping in your country.

2- Price:

The price should cover your cost to produce your product, with the shipping cost and taxation and get some profit. Be sure to check the market and prices from your competitors. If you do a multilevel marketing, the company will give you the price but I would recommend you to see other companies with similar products and see if the price match to stand out from your competitors. Same with your compensation plan, try to get a business with a plan with loads of benefits. Price influences target audience, check which type of population you want to target.

5ps3- Place:

How are you products and services distributed? This is important that you know where your products are coming from to make sure you can provide with a right time for delivery. The distribution system is very critical. If you customers wait too long, they won’t order a second time. You target audience need to feel comfortable using your services if you have to use a third party to deliver ( auto-responder, programs,..)

4- Promotion:

How are you going to provide information that will help your audience to choose if they want to take advantage of your services or your products? Promotion includes elements like advertising, social media marketing, e-mail marketing, SEO marketing, videos and the list can go on… You need to take it in consideration when pricing your own products. You need to maximize your ROI (Return on Investment), so be aware of your marketing strategy before you do the pricing. Of course you have free advertisement, word-of-mouth advertising that should balance your promotion costs.

5- People: 

Who is doing your product? Who is helping marketing your product? If as an affiliate, who do you have in your team? Can you trust them to be as ethical as you? How is the support from the company you represent is treating your customers? All of that has to be taken in consideration, because you can have the best product, the best compensation plan but if your customers encounter some problems and rudeness on the other side of the phone, or email, you are going to lose them. Nowadays there are so many products, and online businesses, the competition is very strong so try your best to avoid any complaints. Know your business, trust your company and don’t lie to your clients.

By following the “Five P’s”, you will reach your goals and provide the right product, with right pricing for your Niche. Develop well your marketing strategy and be always on the look out for new products, change and evolve with the market needs. With the growth of social media, something you might promote today with one platform might be different in a year time. Same with your website, you need to keep the dynamics and see what is effective in time. You can do some survey from time to time with your customers and see what they are looking for.

Leave me comment, share and like if you got some value. Contact me if you want to connect and get to know me more.

(Source of 5 P’s Here)

Kathy


4 Sacrifices you have to make to start your business

 When you decide to start a new business, you need to make some sacrifices. Either you are already working full time and try to get your business running and quit your job, or you are a mum-at-home and try to get a business to be more independent. Whatever you are doing right now, and you decide to become your own boss, you need to change your way of living, your routine and don’t underestimate the price you would have to pay before achieving your goals.

Don’t think it in a bad way because as an entrepreneur I would encourage you to become one, as I do to my children. But you have to be aware and ready to do some sacrifices.

This blog is part 2 out of 7 of the series “7 things that will make a difference in your business”

  • Social life: If you are serious and plan to start a business, you should be prepared to sacrifice some amount of time normally spend with family and friends. Some of them will be supportive at the start but if you cancel plans to deal with business emergencies, you might find your loved one getting frustrated. So talk to your family, spouse, and close friends and reassure them that it would be for a short period of time and you are doing it for them. Don’t launch a new company during times of great stress or life adjustment because you might feel too overwhelmed… you can wait a little bit longer when you feel ready! People around you will have to understand that you have one priority at that time, and it is to launch your business  !

  • Salary: When you start a new business, you have to remember that you are not going to become rich the next day you leave your job… So think about your financial situation before you take drastic engagement. Talk to your partner/spouse or parents and ask them if they would be ready to help you out for a few months if you don’t have any savings… or if you have some, make sure you give yourself enough time. You need to invest in your education, in your product, and the start up of a company is usually quite expensive. As an entrepreneur myself with my own skincare brand, i needed to pay for the stock, labelling, e-commerce platform, time spent to build the website, etc… I think you see the point. If you’re not prepared to sacrifice your salary for at least a few years, then entrepreneurship may not be for you. As soon as you’ll get some profits, you will need to reinvest in your business to continue growing..
  • Balance: There will be many times when you feel like you are sacrificing your mental sanity. People will call you crazy, obsessed, etc.. and you might lose some friends or family members in the process. Stay away from toxic people and stay focus. But you need some balance in your life, you can’t work 24/7 or you’ll lose your mind, your health. Take some time to go to the gym, do some meditation, eat healthy and take some vitamins. Being on caffeine boost is not going to help. As an entrepreneur you’ll think about your business all the time, you won’t have a day off where you can chill out and forget about everything. While all those long hours are crucial, it’s very common for a start-up entrepreneur to suffer health issue due to sleep deprivation and a lack of medical attention.

“The consistency in your person from home to work is vitally important so that you are in total balance at all times. Being out of balance means that your true self will start to be confused with what you pretend to be.” Catherine Pulsifer 

  • Limitation: If you are a person who love being in control with everything, you might find some challenges to grow your business; when you have an idea and want to launch something big, you can’t keep everything to yourself and work on your own. You need to get help from others or you’ll lose your mind. Even the hardest workers can only accomplish so many tasks in a single day. Try to surround yourself with like-minded people, share your ideas and they’ll help you if they can or they’ll show you the way to improve and get better. Allocate some tasks to someone more qualified than you so you won’t waste time and get frustrated in the process.

There is a time to make sacrifices and a time to reap the harvest of your labour, so don’t give up on your dreams because hard work pays off.

Hope this will help you stay focus in your business, if you have any other tips, would love to hear. Leave me a comment!

Cheers

Kathy


How to share your product without offending people?

How to approach someone with your products without offending them or pointing out the obvious problem. If you are in weight loss industry, this is the big question!

How to approach your relatives, or friends or prospects telling them they need to lose weight and your product is going to help them. Same with skin care, you can’t really approach someone and say they look wrinkly or they have blemishes!!!

I am going to give you a few tips that will help you to be more tactful 🙂

1- Share your personal story and that is why it is important that you use your product! Always be the product of the product. People will notice if you use it and they will tell you how well you are…That way it is much easier to share what you have to sell and get customers. Proof is just in front of them!!

2- Share third party stories; If you don’t have a personal story sharing other people ones can be very impactful!! Do the Before and After pictures; gather some testimonials. It helps your prospect to relate better to their own problems and activate emotions and curiosity. Try to use stories about your downline or upline, not the one from the company that is there for everybody to see. Your prospects don’t want to see the figures and benefits… Find a way to say it without being boring.

3- Talk about your product saying you are using it and ask a question that can be an open conversation. For example, you are using a new facial product and you find it great, ask your prospect what they use and what they like about it, then talk about yours… Always start with a question, this way you’ll understand better their needs and it will be easier to share your product. Don’t be abrupt and rude… you will only push away your prospect!

4- Once you have a few people using your products, create a group if you are on Facebook and tell your people to put their own testimonials, and pictures. This way when you get prospect, you can easily add them to the group and they will see all the great stories

It is very important that you put yourself in front of the right people that are seeking the benefits of your product…

I would love to hear from your experience and how you approach people with your products!

Kathy


The importance of Keyword research.

Keyword research is the most important, valuable in the search marketing field. If you use the right keyword you get a high return activities in the search marketing area. It will help you to get visitors to your site and if the keyword is very specific to your activity, you should get the right kind of visitors.

Viewers don’t want to go through pages of information, they use the search button to optimise their requests. Nowadays, we want to get an answer fast and effective.  Usually they don’t go beyond the first page and click in the links to websites that ranked higher on these search results.

Keyword research is probably the most important aspect in any Internet marketing or SEO (Search engine Optimization)

Your selection of keyword phrases should be targeted to the correct kind of traffic that goes through your website – you want to get the right customers and not losing your time attracting traffic that will not contribute to your business.

Traffic = Leads = Cash

When you choose your keyword, you should consider this

  • Create a list of keywords – think of all the keywords phrases that can be used to find your product, website, services. Think about the where, how, why and what your potential customers may be using.
  • Use a good Keyword Research Tool – you can choose a paid or free keyword research tools to help your campaign. These tools can help you sort through your initial list to identify a good combination.
  • Refine your shortlist using Keyword Suggestions
  • Use the right keyword for specific products or services you offer – perform the research with separate keyword research for each category of your business… it can be the product or services
  • Maximize Long Tail Keywords – Be very specific if you use a long tail keyword, get to the point.

If you got some value out of it and want more infos, leave me a comment below.

Good luck finding your right Keywords

Kathy