5 tips to gain mastery and build a successful business online

I am going to show you today some tricks to obtain mastery and build a successful business online.

On my last blog I talked about the 4 stages of competences and i invite you to read it, very powerful !!

In summary:

In Stage 1, you need to recognize your own competence and decide if you want to learn – the big risk factor is an unwillingness to learn;

In stage 2, you really want to learn and roll up your sleeves – the big risk factor is the fear of failure or perfectionism and aversion to change;

In stage 3, you know what you have to do –  the big risk factor is simply in not continuing to practice or improve. Doing that you’ll lose your skills and won’t perform effectively;

In stage 4, this is the mastery level where all your skill become “second nature”

Once you reach this level, you should make the commitment to engage in the ” Learn, Do, Teach” method. You will then be a great teacher followed by many people. You can achieve mastery of all these concepts and internalize them.

5 tips to help you gain mastery over these concepts

  • Repetition is the path to mastery: You need to rewire your brain, and make it a commitment to do your daily task. Meditation, learning something new each day, prospecting and engaging with your audience. Remember with repetition comes conviction.
  • Be coachable: If you find difficulty with motivation, you are probably missing either the desire or belief in yourself. If you really want to learn, you can accept change in your life and be willing to be corrected.
  • Engage in the community: Post your questions, share your success even the smallest one. It will give you a boost and help others with their questions. Surround yourself with successful people !
  • Attend events: If you can attend the offline events, this is where the real change happens. There is nothing quite like actually physically being around successful leaders. You have also several online events that you should attend regularly.
  • Invest in Mentorship: If you want massive growth and success in the form of wealth and freedom, you should be a part of a mastermind of top level performers. You should always push yourself and be surrounded with top mentors. Even the top earners are constantly investing in coaching and mentorship

The ultimate X-factor to make more money and multiply your sales is YOU.

You need to be Unique and Valuable.

You need to brand your name, your face, your energy, your confidence, your enthusiasm….

You need to continue building your personal value by investing in yourself. Doing that you’ll increase credibility to others by providing them value with what you are learning.

Build relationship, solve the problems of others, provide them value without any ulterior motives and you will attract success to you like a magnet. Don’t forget, people buy people!!! One of the biggest barrier to sales is the lack of trust, so be yourself and communicate with your prospect without an agenda.

Treat on line just like you would if you were meeting your prospect online. Don’t be pushy or pitchy that will make you come across as desperate and needy. Be courteous, polite and inquisitive. If they subscribed to your newsletter or want to get more information about what you are doing, the way you reach out to people and bring them value, chances are, they are not getting results they want to be getting and you’ll be able to provide them with a solution.

Once you have built rapport by actually having a real conversation and listening to people, they will tell you their challenges…You can then offer them a solution

Exemples: “Hey Jack, I’m so glad we got to connect and I understand your challenge with _____________ because I struggled with that too and felt exactly the same way. Here’s what I found that worked well for me and it might work well for you too, would you like me to send you some information on it?”

9 out of 10 times you will get a positive response when you do this right and many of those whom you send the information too will buy from you. Even if you don’t benefit from the sales they will respect you for what you have done.

Also another little tips to see where your audience is and what page they like, go to your Facebook profile, Manage adverts and go to audience insights

Once you know your niche, select the location, age and gender and interest. Then you can see on Page likes where your audience is and you can prospect people from these pages. Don’t pitch, build relationship!!!

Leave me a comment if you got some value or if you want to have more information.

Kathy


Hypnotics words to use while prospecting

The  hypnotics words you should use when prospecting.

How is it possible to use words that everybody knows and somehow change the mindset of a person?

Suppose someone told you to imagine yourself biting into an orange. Without having any in your hand, you can still do it. You can feel yourself biting it, taste the bitter citrus and your saliva glands somehow get activated.

That’s what words can do. They’re capable of:

  • Stimulating your imagination
  • Distracting you
  • Painting pictures in your mind
  • Activating your senses
  • Creating associations
  • Linking two things that wouldn’t normally go together
  • You’ve probably heard the expression “cool as a cucumber” – but does it make any sense?

What makes them power words isn’t necessarily the words themselves, but the way in which they’re used.

Because words can create associations and paint pictures in the mind, they’re the fastest way to stimulate the unconscious.

We call that formula ABS:

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Absorb attention

Bypass the critical factor

Stimulate the unconscious

But before I tell you, you need to understand that nobody is going to join your business if they really don’t want to and you knocked at the wrong doors. Double check the first sales rules

Once you know exactly what your prospect need, you can use these powerful words

  1. Imagine or just pretend ; when you use this words in your sales pitch, after you understood the need of your prospect, it will give him permission to switch off his conscious mind. To bypass the critical factor and let go, because that’s what pretending is all about.

    He won’t react as if he is going to buy anything but it is going to be something that HE NEEDS to become healthier, to be a better leader, to get more money etc…. You have to let them imagine the outcome of joining you and also picture it.

  2. You; it is better to use you than the first name. You is more natural to use in conversation
  3. Because; using this word bypass the critical factor that all the prospects get into when they are not sure if they want to follow you. Using the word because satisfy the brain’s natural search for reasons. Tell your offer and back it up with solid reason.
  4. And; it serve a links to join ideas together smoothly. So it makes sense to be part of your business. This is a clever replacement for “but” when dealing with criticisms or objections. The word “but” signals to the prospect that you are about to utter a statement that runs counter to what they’d like to hear.
  5. What would it be like; Customers don’t care about features and benefits , they only care about value and achieving their objectives. Again, it’s about them, not you or your company. Skip over all the amazing features your product or service contains and instead make it clear how your offering will create value for your prospect’s business/health etc…
  6. Should we … ? instead of you should….Most people balk at being told what to do.Reformulating suggestions as questions helps the prospect keep an open mind and diminishes the potential for the conversation to turn on the negative way.
  7. Opportunity; The word “problem” has a negative connotation, and can make the prospect feel as if the process is difficult and unpleasant. With this in mind, replace it with more positive words. Instead of saying “no problem,” for example, say, “it’s my pleasure.” “I understand the problem” can become “I see an opportunity to make this run more smoothly.”

That is only a few examples, if you want a list of 500 + power words, leave me comment and i’ll be happy to share it with you.

Kathy


The 2 things you can control. Your Action and Your attitude

The only 2 things you can control are your actions and your attitude towards your goals.

You cannot control your team or your sponsor or the company, so you have to take everything in your hand to build your business and fulfill your dreams.

This is why Branding Yourself and not the company, is a MUST.. Anything can happen and you don’t want to lose credibility if something happen with your company. Remember People join People.

The fear of failure is what prevents people of having success. Fear of what others are thinking, or fear of what IF I can’t do it, …   You have to say to yourself,

“I will win or I will  learn”

There is no mistakes, or objections but only experiences that will allow you to grow and reach to the top. People that are most successful failed many times like Oprah, Walt Disney, Steven Spielberg.  So don’t get discourage and focus on what you want to achieve !!

1- You need to be passionate with what you are doing, your audience will feel this passion and will be attracted to you.

2- You need to be in a positive state of mind to change your story.

3- And then you’ll figure out your strategy.

It is in you if you Decide. To achieve your goal you need to think about what you are willing to give up!!

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” – Tony Robbins

You can control your daily activities but not the outcome. Be always positive and improve your attitude. Here are 6 tips that will help you :

  1. All your post have to be done with care, quality is better than quantity. No links of course but value. It is going to bring your more likes, comments or share
  2. Always learn something, doing a training or reading a book for your self development. Write your affirmations, intentions, gratitude and pray or meditate
  3. Take action without expecting results. Spend time engaging with people, but don’t expect them to join your business straight away
  4. Use set backs to learn new skills and if you need, take a break but don’t give up. Listen to a motivational podcast or video. I always say, everything happen for a reason so find the solution and don’t stay with the problem.
  5. Surround yourself with people that are going to lift you up. You are the average of the 5 people you spend time with.
  6. Say thank you even with people that didn’t help you or discouraged you at the start of your journey. They are the ones that push you to become better and achieve your goals. Be grateful for everyone, positive or negative. They all teach you a lesson.

In conclusion, you need to stay positive no matter what, have a strategy and keep doing your weekly activities. You can control your actions and your attitude/posture but not the outcome.

So what are you ready to give up to succeed in your business ? Being an entrepreneur is not easy and you need to take massive action!

Kathy


How to improve your motivation?

What is it you want and what are you going to do to achieve your goal?

That is the first question, you have to ask yourself when you seem completely demotivated!

You have the persons that write their goal on a piece of paper and read it mornings and evenings; you have some that make a picture and keep it on their phones, some keep the photograph of their dream goal in their wallets, some put big note in their bedroom, study room, on the ceiling … well everybody can choose their way to remember WHY THEY CHOSE THIS PATH.

 Envision the end result.

Motivation is divided into two parts:

Internal Motivation ( intrinsic) and External Motivation (extrinsic)

Internal motivation  is the force that leads you to achieve a goal because of personal satisfaction or desire; like starting up your own business or participating in a competition or buying a new house.

External motivation is the driving force that triggers you in achieving your goal. Such as money, prize, encouragement or fear to get punishment.

To get better results, what you need is to have a plan;

  • Write a time frame, how long you want to achieve your goal, put a date, a period of time, and how badly you want it.
  • Why you want to do this new project, business, and what satisfaction will you get when it is done?
  • Do everyday little steps; you’ll see your business increasing each day. But be careful of the shortcuts, it is perfectly fine to take your time and achieve your goal, you’ll enjoy the victory better.
  • Every day routine is very important, listen to podcast, youtube, person you highly respect in your industry. Write on your board, desk what you have to do every single day. Make a list and adjust as needed. Commit publicly, it will be harder to back off.
  • When you start a task, put away any distractions and any negative influences. Feeling guilty will bring a step away from your goal. It is ok to be selfish, nothing wrong to want more and having a dream. It is important to be surrounded with supportive people, positive people that understand you and your goal.
  • When you have a step back, just think it as a lesson and not a failure. Embrace the struggle, you are learning. If you have people judging you and sending negative vibes around you, just ignore them; People who judge other people are often unhappy themselves.

Don’t restrict yourself based on the limited minds or views of others

The journey is valuable, but believing in yourself, your talents, your abilities will make you stronger and more confident. Transform your fear into freedom and you’ll walk into a brighter path

Thinking pure positive thoughts is the best way for you to develop your motivation.

Execution is what will make a difference and get you what you want.


4 Tips to stop getting overwhelmed with too many information

How to stop getting overwhelmed with too many Information?

If you are someone who attends all the webinars, goes through all the trainings, buys all the courses and get many many information, for sure you are going to get overwhelmed and you might burn yourself out. On top of the information overload, you are going to work longer, and taking less time off.. Result? More stress and less time for yourself.

To avoid being overworked, you need to manage your personal life and your business. And rule number one Take Action. No point having all these knowledge if you don’t apply it. Schedule important task first and create value to your business.

You need also to set boundaries, you can’t be present 24/7. Other people won’t respect your time unless you respect Yours! You can’t say Yes to everything. It is natural for us to want to win people’s approval, and we don’t want to let others’ down. But the result might be of unease, we’ll sacrifice our time, energy and won’t contribute towards our own wellbeing.

“Knowing is not enough; we must apply. Willing is not enough, we must do” – Johann Wolfgang von Goethe

1- You need to set a marketing objective before learning something new

Why are you watching this webinar or buying this course? Are you planning on sharing it to your team, doing a video about it? It doesn’t matter what you want to do with it as long as you or your team are going to benefit off the specific course. But when you decide strongly that this piece of information is important, avoid all distractions, turn off the alerts so you are 100% focus and you don’t waste too much time.

The more we take action on the information learn, the less it will weigh you down and the less you’ll feel overwhelmed.

2- Decide if the information is necessary at the time

You might buy a course about Instagram but decide you are not going to use it for the moment because you want to focus on Facebook for example. You should keep on learning more about Facebook then and put away the Instagram training for later because you can’t be an expert of multiple strategies in a few weeks. However if you see a webinar that might be of interest in the future, follow it and take notes. Schedule your time and make plans to pursue your goals and your dreams.

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3- Revisit old content, or old courses you bought

Sometimes we have notes and information that you might be sit on it and never used it. Some contents that might not have be relevant at the time. You should always keep your copies, and notes to be able to reread them.  Some content that might have been too overwhelmed or too hard to understand at the time might be just what you need right now. Set yourself a `game plan to go through your old material and share it with your team or your customers.

4- Take notes only on what you plan to use

To avoid being overwhelmed, stop taking notes about every single information you gather. When you take notes, ask yourself if it is going to benefit you , or your team. Will I share the content? Does it apply to my business? Is it necessary to get all of that details? If the answer is no, save your energy and focus more on what will be productive for YOU. Eliminate as many tasks you don’t need to do.

You are a role model for your team. You need to show them the right direction to impact people. If you are all over the place, you won’t be seen as a leader and won’t be credible. Don’t be seen as a perfectionist with impressive label because your team will give you more and more task to do stipulating you are the only one that can do it. Give your team more responsibility, share your knowledge so they can replicate what you are doing.

Got some value?? Leave me a comment or contact me.

Kathy


How top earners think and what they do differently

4 Steps to think like a top earner and work differently!

Achieving your goal doesn’t happen without Focus, Determination, Perseverance, Patience and Hard Work.

If you want to be part of this elite group, you need to change your Mindset, your habit. Our mindset dictates what we believe to be possible both in life and business. Habit is a routine of behavior that is repeated regularly and tends to occur subconsciously. If you change these behaviors, it will be what will set YOU apart from the ordinary folks who just work their 9-5 jobs.

I am going to give you some key points that will change you in becoming Top Earners if you believe and follow the steps;

1- Positive-strong mindset

Make it a priority to have the right mindset for expansive thinking and explosive business growth. Evaluate objectively  your mistakes and apply lessons learned to future projects. Mindset is the foundation of everything, positive thinking is a mental and emotional attitude that focuses on the bright side of life and expects positive results. Get over negative Self talk: I will and I can should be only in your vocabularies.

Steve Siebold, author of “How Rich People Think,” spent nearly three decades interviewing millionaires around the world to find out what separates them from everyone else.

“The masses love the lottery because deep down they believe it’s their only chance to get rich. The fact is, they’re probably right. Not because they’re not capable, but because they don’t have faith in their own abilities, and their beliefs about money limit their financial success.”

― Steve Siebold, How Rich People Think 

2- Surround yourself with positive and like-minded people

Wealthy people don’t want to mix with average people. Their goal is to develop and foster relationships with other success minded individuals. They value others ideas, and as entrepreneurs, we should constantly be asking questions about ourselves and our business.  People who ask questions may provide a different angle on an issue or an idea, and these questions could ultimately lead to an important breakthrough for you or your business. Perspective is everything. Expose yourself with different people, different ideas.

successful-vs-unsuccefull

You want to attract the right people so be the person you want to attract. Shape your thought and reject popular thinking. Gossiping is not something top earners do ! Keeps your “childlike wonderment alive.” As we mature into adults many of us lose our curiosity, our willingness to take risks and our passion for exploration.

“You are the average of the five people you spend the most time with.” – Jim Rohn

(Source pic  HERE)

3- Commit to your goals

Most successful people won’t stop until they achieve their goal. They have a financial plan and strategic action and nothing will stop them. You must set daily goals, strive for consistency, act on small improvement toward your major goal. Persist until you achieve it, work hard and take responsibility. Learn to embrace risk and if needed take some loans to start a new business, but don’t take thoughtless risks. Think things through and evaluate your options. Research and gain the knowledge you need to make an informed decision.

“To live a life of excellence, you will have to take risks. You will have to step into new territory and climb new mountains. If you’re up to something that’s as big as you are, it’s going to be scary. If it feels perfectly safe, you are probably underachieving. To leave your mark in the world, you will have to stand someplace you’ve never been willing to stand before. And you will have to have the courage to aspire to excellence.”

Debbie Ford, The Best Year of Your Life: Dream It, Plan It, Live It

Most entrepreneurs wake up early, and do some meditation. Scientific studies show that people meditating regularly will get better in improving their work effectiveness, leadership abilities and level of creativity. Because stress makes the brain switch to a survival mode, a stressed out person can no longer properly process information, exhibit good interpersonal skills, nor come up with creative ideas. And that is exactly the reason why meditating can be so effective in making You better at your job on a consistent basis, day in and day out.

4- Prioritize building wealth

To achieve you goal, you need to know exactly what is your priority! You need to save first and pay for trainings to learn your skills. Most successful people live below their means and save money, it is not about how much you get to spend but how much you get to keep! Create a successful system with money automation; Automating = budgeting. Invest your money and get residual income passively. Discipline also is the key to achieve higher goals, 80% of people devote their energy for important task versus 20% for the rest of daily task. Too much multi-tasking also might cost you to waste 40% of your time.

If you truly want to build a great business, you need to apply creativity to it. Creativity is a bigger predictor of success in life than intelligence. Millionaires know that you can’t just think about what you want—you have to commit to it. Rich people are committed to getting and staying rich; they’re not just wishing for it.

Take a moment to revisit your goals and dreams.  As you review them, think through what risks you may have to take in order to accomplish them. Are you willing to risk ridicule, failure, misunderstanding, etc.? Are you ready to work hard, discipline yourself, change your mindset??

If you are, you can experience success and join the elite group!!

“CRITICISM is part of LEARNING and GROWTH. It means that you are taking INITIATIVES to learn something new and grow over from your current state. If you are not getting criticised, it means you are not taking enough RISK to learn something new and to grow.”

Sanjeev Himachali

Leave me a comment if you got value and i’ll be happy to connect with you

Kathy


90 days plan to help you Achieve your Goals

Once you are ready and you know what company or service you want to represent, what will be  your target, and you are ready to use your 5 daily tasks, you need to make a plan. With this 90 days plan you can see how far you can go !!!!

“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins

You need to focus on what you want to do but when you decide to make a plan, you need to follow-up and make it with enough challenge that you won’t be unmotivated! Write some challenges that will put you out of your comfort zone and keep you focus. You need to make sure you are ready to miss out for some outings, your friends coffee mornings, … Be ready to get 90 days with all the focus !!

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  • Specific: Define your goal, who, what, where, why, which
  • Measurable: Track your progress
  • Attainable: Is your goal reasonable?
  • Relevant: What needs are you going to bring?
  • Timely: Your step by step day/month/year

The 90 day plan is going to work if you have a

  • Set of goal in mind, write at 30-60-90 days how much money you are planning to get;
  • Vision : don’t hesitate to get very creative, and cast your vision
  • Assess your progress, that will help you define your weakness and your strength.
  • Say No to certain things that are not important for the growth of your business
  • Determine your priority plan, get done the hardest task first. Example: set up your blog, set up your YouTube Channel…Prioritize what is most important for your business
  • All the way through the 90 day plan, do some reviews and check what works better and what works not so well
  • And last point, Set another 90 day plan forecast !!!

You can use this schedule to write everything you are doing each day and reevaluate each week: hourly-schedule

“What you get by achieving your goals is not as important as what you become by achieving your goals.” – Zig Ziglar

30 DAY GOAL

WHAT DO YOU WANT? This is the learning stage !

  • Time to be focus and do the 5 daily tasks
  • Time to set up your blog, e-commerce
  • Time to set up your platform, YouTube, Facebook, Instagram which ever you decided to work on
  • Learn about your company
  • Find out your niche and your target audience
  • Investigate which platform you should use
  • Ask all the questions to your mentors, coaches….

60 DAY GOAL

ADDING THE YOU 

After setting up everything and followed the trainings, you should have a better knowledge of your company, your customers and what they are looking for.

  • Time to do your personal branding
  • Time to get out of your comfort zone, and not staying behind your computer.
  • Time to do some videos… Live on Facebook or Instagram is perfect but if you are still shy start with videos on YouTube but by day 60… it is live videos 🙂
  • Share your information doing blogs, or posts on your timeline
  • Get creative with your pictures, with your ads – get some example and “spy” on your mentors or uplines 🙂
  • Time to listen more than the talking… You need to start calling your prospects
  • Advertise more and more, you should be at this point doing Your 5 daily tasks every single day and get leads every single day

90 DAY GOAL

TRANSFORMATION STAGE

  • You should do a blog, a video
  • Each task should go much faster
  • Prospection everyday
  • At  least 2-4 leads a day
  • Check out your mistakes, dodge novice errors
  • Analyse the growth
  • Reward yourself !!!!

When you are finished this 90 day plan, get a month off if you want to be able to get to see your friends, and get fired up for another 90 day goal with:

  • bigger $ numbers,
  • more leads,
  • more blogs done,
  • more videos,
  • a Facebook Challenge of 30 days videos…
  • start getting used to another platform
  • call everyday your leads
  • webinar
  • and so on…..

Did you get value?? Would love your comments !!

Kathy


Work Smarter Not Harder !

Today, Online Marketing has changed the way we sell our product or services. I am going to give you some tips to work Smarter and not Harder.

 

When you start prospecting online, you need to follow some steps to explain your product or services after building rapport with your potential customer. You are going to meet people with different backgrounds and levels of education. You are going to come in contact with people using old school marketing, where home parties, leaflets on the cars or at the mall where the norm. Nowadays you can do so much without leaving your house or wasting time doing all the presentation outside your home and I am going to share with you some tips:

  • You need to have a Fanpage if you are using Facebook platform to market your business. It is where you are going to put your business post. When you start prospecting, or advertising, without realizing it, you are going to get people that are going to check out your profile. Maximize your photos albums with some picture Before/After – some testimonials. Blog posts, quotes, etc…
  • You can boost your post from your Fanpage, that way you’ll get more people seeing your ad and get more engagement. Isn’t it better than going door to door or putting leaflets on cars windows.
  • You can do some webinars where you are going to present your business opportunity, talk about your product or service. And all that in the comfort of your home. No more going around, renting rooms or having to clean your home and prepare some appetizers to entertain your potential prospects. I don’t say it is bad, or you shouldn’t do it but you can get more people online to follow you without having to go through all of the trouble. Preparing a webinar is very time consuming if you want to have something professional. The great thing once it is done and you are happy with it, you can share the link to many people offline!!
  • It is the same thing for the Youtube videos or blogs; once you have done them, you can share to your list, to your new prospect, on multimedia,… It is out there until you remove them, so you could be at the beach, or on holiday or asleep and someone can see your content.

Content marketing represents the gap between what brands produce and what consumers actually want.” ~ Michael Brenner

Once you have all these content out and you start getting people connecting with you, you need to build relationship and then talk about Network Marketing/Affiliate Program

You can follow these 4 steps:

  • Step1: Who you are. Introduce yourself in a few lines, and point out why you started with this company and what  is your purpose and your goal.
  • Step2: What you are offering and how the product/service helps you. That is why it is important you are the product of the product.Give your personal testimonial.
  • Step3: Why they should take action. Again after building your rapport, you know their challenges so the product, training you are offering will help them.
  • Step4: How they can get your offer, that is called Call To Action. Don’t forget to put one in each post, and if possible get a funnel to gather as many email address as you can to help you build your list.

Before you send any link, always ask for their permission.

Leave me a comment, I’d love to connect with you!!

Kathy

Other resources you might need:

Find a system that will give the the full support you need to succeed! Learn More

How to choose your platform wisely CLICK HERE

How to brand yourself  CLICK HERE

Define and Leverage your target audience

With the number of social network users worldwide at 2.34 Billion today, I am going to show you how you can leverage these statistics at your advantage to reach your target audience.

You’ve got to determine who your target audience is in order to engage with them effectively. Who will benefit your product or service ? What problem are you solving? Does it meet a specific need? Is your brand unique? You need to ask all this questions before you send your information and reach out the best audience. Once you have done that, draw your followers to a funnel to start getting your list.

1- Finding Your Ideal Customer

Imagine the perfect customer and ask these questions:

  • age group you want to target
  • specific demographicbanner-1018105_1920
  • if they have children
  • career
  • interests and hobbies
  • income level
  • specific geographical area

The better you get to know your customers, the more accurately you can serve them, help them to their needs. That way you will get free marketing because they will be your recurring customers that will share their stories. Gather enough information about them through your records; where they live, what quantity they usually purchase, what time of the day they are online, etc…

If you start a new business and don’t know who you are helping, go to Think With Google – source for insights, trends and research in digital marketing –  where you’ll get a lot of information.

2- Target the Right Media

When you have a clear picture of your ideal customer, it is easier to determine where you’ll find your prospects. Do some research to know which platform your audience would be using. For example, if you target women, 76% of women use Facebook versus 66% of men – among top 50 brands’ followers on Instagram, 53% are women. Click on the link above to see very interesting statistics that will help you gather enough information to choose the right platform for your ideal customer. The millennials now are using a lot Snapchat, consider it if you want to reach out to them. 280 Million active YouTube accounts with 54% users are men. If you are selling life insurance, twitter would be the best platform to use because it reaches an older audience .. so do your homework before you send information online because it might be a waste of time and might discourage you to stick with your business.

Consider also the way you are going to send your information, even if your customers are on social media, they use their mobile phone most of the time which means they can’t jump from one application to another one. Avoid to put links which require a different app, they might have it on their desktop but not on their android or iPhone. Use mobile-friendly platform to send your information to make sure your audience will get it.

3- Determine what your customers needs and engage with them

How your product or service can provide a solution to your audience? Is your customer a tech savvy? Is your ideal customer love traveling? Again, ask yourself all this questions to know what type of information you need to send on social media.

If your audience need to build their business online and need to get more leads, the best way to help them is to create an offer with free download in exchange of their email address or subscription on your website. You can also do a blog, a pillar content, an eBook, always ask for an email address that will help you build your list… As you know your list is your income.

Coupons and deals also attract people, so if you have a product, create a post with a price giving or “buy 2 get 1 free”. If you are targeting retired people, sell them in little quantity as they are in low-budget.

Your goal is to get your audience to stay with you, you want to convert your prospect into long-term paying customers. Engage with them all the time and make them feel special !

These are all examples but the basic idea remain:

  • find whom you want to target and serve
  • find the best ways to help them
  • engage with them and make them feel special

Got some value, reach out to me and let me know

Kathy


What do you need to start a successful business?

4 key points to get ready to start a new successful business and live your passion!!

With the start of the new year, a lot of people decide to change their lives and want to start having their own business. Between wanted to do something and achieving it, it takes a lot of work and most of the time we don’t have enough patience and give up a few month after we started.

I’m going to give you some points and advice so you can prepare yourself and follow-up your dreams !

1- Patience and be passionate !!

Don’t start a new business with the intention of being rich tomorrow.  That is usually the main problem, people join a company and they think they are going to get rich after a month.

richard-branson-follow-your-passion

Usually it starts very well because you have pestered your family and friends to buy the product or join your company and after it fades away and this is when doubt starts kicking!! You need to love what you are doing, like the product. If you believe yourself what you are doing, it will be easier for you to share the information and live your passion.

2-Build your email list

To stay in this industry you need to build your list. Bring content everyday to the platform of your choice, and don’t forget to leave a link or your website each time you are doing a video or writing a post (of course related to business). Leverage your target audience writing  blogs to attract people you want to work with, do some funnels to get email addresses.

3- Envision yourself in your dreams

Plan it, write every single idea on how you are going to develop them in a piece of paper with a yearly goal, 6 months goals, 3 months goals, monthly goals, weekly goals, daily goals… anything that will keep you focus.  Live your dream every single day! No negative self talk when there is a hiccup or a problem… Think as an experience and not a problem.

“Take up one idea. Make that one idea your life–think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success” –Swami Vivekananda

4- You have to make a decision. 

Once you know exactly which path you want to follow, just don’t stop!! Plan everything, Invest, Learn, Teach. I always say it we are not in a race, take you time to gather the right information, to know exactly which platform you want to use, don’t be all over the place. Plan plan and plan, and stick with it. Talk to your family and close friends once you have made the decision because it will impact everybody.  You might have to stop going to coffee mornings with your friends, or lunches, or you might have to spend time in front of your computer instead of going out with your family. But will it be worth it at the end???

If you got value, leave me comment and I’ll be happy to connect with you

Kathy