When you start a business online you have the choice of many Social Media platform. I am going to give you some tips to choose wisely the right one.
Facebook remains the largest Social Network in most major markets. Social media has been proven to increase sales for small businesses and corporations. Social platforms allow your current customers and potential customers to learn more about you. You need to brand yourself and not the company you are representing and for that you have to post in Social Media.
Questions you have to ask yourself:
- Where is my audience?
- What type of content I want to share?
- How often do I want to post online?
- Do I want to be part of a community
- Do I need to do video?
- Do I want to interact with my customers?
Facts: – 20% of Facebook users bought something because of the advertisement they see on the side
– 67% of Twitter users buy brands they follow
– Business experience 61% of success rate using LinkedIn
Facebook: The beauty of Facebook is that you can have your own profile page for your friends and family, your business page where you are going to promote your business and you can create a group for your community. You can have as many pages as you want. If you put too many business links on your profile, you will get your account closed! So my advise, get your fan/business page and use it to promote. You can post 2-3 maximum a day and don’t use many hashtags ( 1 or 2 maximum). As for the group, you can choose 3 privacy settings: Public, Closed and Secret. It is a great way to share your business, articles or trainings to your community.
Twitter: You can post every 30 min as your audience don’t stay very long on twitter. Promote your product/service but you have to share other things: 35-40% should be value content ( webinar, marketing, interviews, testimonials, what you are passionate about) , 20% lifestyle, 10-15% branded quotes, 30% value funnel. For the hashtags 3 maximum.
Instagram: You can post once or twice daily, tell your story with image. Always check the copyright of the image. You can use hashtags from your industry, for that you can check some apps like TagsForLikes or Hashme.
LinkedIn: this platform is mainly to generate B2B connection. Join industry groups and use it to stay informed on current discussion trends.
Snapchat: It is a fun way to engage with your audience. You share photos and videos that self destroy. Meaning, all posts you shared will be auto deleted and gone forever depending on the time limit you set to be available to recipients. 71% of Snapchat users are under 34 years old.
Youtube: It is great if your audience need to see videos, tutorials, interviews. You can also upload your Facebook Live in no time on your Youtube channel
Did you know that 91% of retail brands use 2 or more social media channels? While it’s highly unlikely that simply using one channel to showcase your brand will be enough, having the perfect balance can be tricky. Too many, and you’ll spread yourself too thinly and dilute the impact of your efforts as a result. Too few, and your brand visibility and reach might suffer.
In Summary, it’s not the size of the platform. It’s not about being all over every platform. It’s what’s right for your business based on who you’re trying to reach. So do your research and find the right tool that will help you build your business.Whichever social networks you choose to use, find the right resources to grow your business.