6 Tips to choose wisely your platform

When you start a business online you have the choice of many Social Media platform. I am going to give you some tips to choose wisely the right one.

Facebook remains the largest Social Network in most major markets. Social media has been proven to increase sales for small businesses and corporations. Social platforms allow your current customers and potential customers to learn more about you. You need to brand yourself and not the company you are representing and for that you have to post in Social Media.

Questions you have to ask yourself:

  • Where is my audience?
  • What type of content I want to share?
  • How often do I want to post online?
  • Do I want to be part of a community
  • Do I need to do video?
  • Do I want to interact with my customers?

Facts:  – 20% of Facebook users bought something because of the advertisement they see on the side

– 67% of Twitter users buy brands they follow

– Business experience 61% of success rate using LinkedIn

Facebook: The beauty of Facebook is that you can have your own profile page for your friends and family, your business page where you are going to promote your business and you can create a group for your community. You can have as many pages as you want. If you put too many business links on your profile, you will get your account closed! So my advise, get your fan/business page and use it to promote. You can post 2-3 maximum a day and don’t use many hashtags ( 1 or 2 maximum). As for the group, you can choose 3 privacy settings: Public, Closed and Secret. It is a great way to share your business, articles or trainings to your community.

Twitter: You can post every 30 min as your audience don’t stay very long on twitter. Promote your product/service but you have to share other things: 35-40% should be value content ( webinar, marketing, interviews, testimonials, what you are passionate about) , 20% lifestyle, 10-15% branded quotes, 30% value funnel. For the hashtags 3 maximum.

Instagram: You can post once or twice daily, tell your story with image. Always check the copyright of the image. You can use hashtags from your industry, for that you can check some apps like TagsForLikes or Hashme.

LinkedIn: this platform is mainly to generate B2B connection. Join industry groups and use it to stay informed on current discussion trends.

Snapchat: It is a fun way to engage with your audience. You share photos and videos that self destroy. Meaning, all posts you shared will be auto deleted and gone forever depending on the time limit you set to be available to recipients. 71% of Snapchat users are under 34 years old.

Youtube: It is great if your audience need to see videos, tutorials, interviews. You can also upload your Facebook Live in no time on your Youtube channel

Did you know that 91% of retail brands use 2 or more social media channels? While it’s highly unlikely that simply using one channel to showcase your brand will be enough, having the perfect balance can be tricky. Too many, and you’ll spread yourself too thinly and dilute the impact of your efforts as a result. Too few, and your brand visibility and reach might suffer.

In Summary, it’s not the size of the platform. It’s not about being all over every platform. It’s what’s right for your business based on who you’re trying to reach. So do your research and find the right tool that will help you build your business.Whichever social networks you choose to use, find the right resources to grow your business.


Personal Development will improve your focus in Network Marketing

To grow in your business, you need to change your thinking and to do so, personal and professional growth is a must. You have to invest time in your self development. Each day you have to feed your mind and your spirit.

Your business will grow only when you’ll grow yourself!  You need to learn always something new to grow and you’ll achieve your goal. The more you practice something, the better you will become.

You need to work on developing yourself into the person that others want to be in business with.

Personal development is about doing something to enrich your life and make yourself a better person. You will be able to handle what life throws at you ! Being around like minded people, energized people will give you the motivation and the focus to achieve your goal

This blog is part 7 out of 7 of the series “7 things that will make a difference in your business”

Investing in yourself may be the most profitable investment you ever make, and one of the best return you can have in life and in your business. If you focus your energy and your time in developing yourself personally or professionally, you will be able to give to others and people will be attracted to you in life and in your business. You need to start a habit of taking care of yourself before you take care to others. And the good news is they don’t all require money 🙂

Hope that helps and you got value, leave me a comment!

Cheers

Kathy


The 5 reasons you should attend Your Company Events

Attending your Company Event is so important to build a successful business. I am going to give the reason why you shouldn’t even doubt one minute and get your tickets!!! All too often you let your fear stop you, but pushing yourself out of your comfort zones will be good for you. It will also allows you to expand your mind and learn new things.

This blog is part 6 out of 7 of the series “7 things that will make a difference in your business”

1- Great way to connect with others in your organization: you’ll get to bond with your teammates face-to-face and will get  the opportunity to meet your leaders and your corporate team. Take some nice pictures while you are there with them, it will show more credibility in your business. It is a great way to be surrounded to like-minded people and people who engage in a variety of experiences are more likely to retain positive emotions and minimize negative ones than people who have fewer experiences. The connections you’ll make with other like-minded entrepreneurs will be priceless.

2- Attend workshops and masterminds: you need to attend the sessions where you can get detailed training. Usually they are small groups and done by the leaders of the company or other big earners. You can ask some questions which is a great way to learn more and be more efficient. That way also you can get to know more your leaders and talk to them – get some ideas for your business with people with the same mindset as you. Studies have shown that you retain more knowledge when you can see and feel it

It’s in your moments of decision, that your destiny is shaped! – Tony Robbins

3- Energy boost: you’ll be excited for days because you join the events, then even more during the event and you’ll be completely uplifted when you’ll come back. You’ll want to talk about your event for days after you come home. Get some pictures, live videos during the events and share it to your team, on your profile. This will bring curiosity and boost your business. Don’t forget your passion, enthusiasm and energy are the recipe for success. This is your time to shine.

4- Get recognized for your accomplishment: if you are with the company and got to be recognized with your rank making that will bring you also great success to your business. Imagine when you’ll post your pictures on your profile, all the people that were doubting your ability to succeed will be impressed. It might stop them giving you negative comments 🙂  But if you are new and don’t know too much about the company you will get to feel the company credibility and get to meet people, leaders and tell yourself: ‘If they can do it, I can do it”

5- Collect stories: We always say that in Network Marketing you need to tell your story and share stories. When you attend an event, you have the opportunity to meet so many people around you, just like you that you’ll have a lot of stories to share from people getting results. Being around other successful people helps you to become more successful, simply through inspiration and the sharing of ideas.

Attending events is crucial to your network marketing success and I hope this blog has helped you to make the right decision to attend your next big event. There is a direct correlation between attending events and achieving success, don’t miss out !!

Cheers

Kathy


Why your Image is important, First impression matters!

Branding yourself is a must when you start building a business on social media. That is why your image is so important !! Companies come and go…but you are the one thing that will remain stable in the midst of change.

This blog is part 5 out of 7 of the series “7 things that will make a difference in your business”

When promoting on social media, you have to be mindful of the posts. Why?

  • In a few seconds, someone can form an impression on yourself so you want to show the best of you!!
  • Your social media is scrutinized when you are in network marketing, so don’t put any pictures that seemed great at the time but might bring you some trouble in the long term. Or say anything that you might be regretting in the future. That is the reason why I always say that you shouldn’t put any negativity in your posts.
  • Your reputation could be affected if someone share a picture or something and it is splashed everywhere in the media. That is why it is important you get your general account settings, timeline and tagging settings checked. I have my profile on public but I am the only one that can post on my timeline, or see the posts I have been tagged.

Remember, if it’s on the Internet, it could be there forever!

Why it is important to brand yourself?

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others. Your skills, your focus will allow them to clearly understand what you’re passionate about. You want your prospects to choose you as the only solution to their problems. You have to be unique and approachable to your audience to get results.

The way you talk and present yourself has a remarkable impact on the people you meet professionally and socially. This is why it is very important you brand yourself and not your company.

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson

How to brand yourself:

  • Your image: your customers/followers need to know who you are. Put a picture on all your multi-media platform, they will recognize you when you do a video.
  • Use a blog: it is very important to do a blog, and put value on it. A few sentences, a picture, a little video… No need to do a book each time 🙂 , but be consistent.
  • Use social media: establish a presence, my advice at the start of your branding, choose ONE and be an expert. It can be Facebook, Twitter, Pinterest… Whatever you want to start with, be an expert before you want to jump on another one. You need to build relationship with your audience. Make sure your audience see you everyday; if you don’t have time to do a video, put a post, a picture, a quote, a blog post…Make yourself available for help and advice.
  • Maintain your integrity: market yourself with high standards and honesty, if you don’t know something, point your client to someone else, this way they will know your potentials and trust your judgement.
  • Body language also is important: Be yourself!!! Don’t try to impress anyone;  your followers want to be able to relate to someone like you, you might not attract everybody but you will attract the RIGHT audience for YOU.
  • Believe in yourself: You want to send the right message, if you don’t believe in yourself or the company you are representing, it will show.

I hope these helped you to understand why Attraction Marketing is very important and you need to brand yourself and not the company you are representing today.

Leave me a comment !!

Cheers

Kathy


How to overcome shyness and get more confidence

As an entrepreneur, shyness can be a set back to your growth. It is important you overcome this situation and get more confident, but it is definitely not impossible. It might take you more time to pick up the phone, do videos, or put yourself in front of people, but you can do it if it is what you want!!

If you are an introvert and is afraid of talking to people, make sure you know really well your product/service before you start talking about it. Knowledge is very important because you will be able to answer all the questions and you’ll feel more at ease to talk about it. Confidence is usually what gets in the way. Confidence comes through action, learning, practice, and mastery.

Then one thing you should tell yourself, you are not selling your product/service but you are sharing and because you believe on what you are doing, you share it to help your friend/family or prospect. Give up on the hard sell, make relationship with your prospect before you tell them about what you have to offer. Remember people buy people not companies. Take some chances and put yourself out there to meet new people.

If you want to reconnect with a person you didn’t see or talk to for a while but you know your product/service will benefit them, just talk the truth: “I know we haven’t talk for a long time but I think…..”

A fear of being judged contributes to social anxiety and shyness. The only way to overcome this fear is to make yourself vulnerable. Being vulnerable requires a willingness to let others see the real you. Be proud of who you are. Being genuine and vulnerable is often the quality that others will appreciate the most about you.

Part of overcoming shyness is about developing confidence in several areas of your life and not letting anxiety, fear of failure, fear of rejection, or fear of humiliation get in your way.

You can read books to help change your mindset, contact me if you want some ideas and you can go to my Blog HERE

It is very important to say your Daily Affirmations, and do some meditation or stay in your zone for a few minutes in the mornings and evenings. And also share every little success you are making in Network marketing or even in your life.

Positive affirmations can be a great tool for assisting you in achieving extraordinary results in your life and business.

Ideas of Daily affirmations:

  • I am grateful for having an incredible family and wonderful friends
  • I am grateful to do what I like
  • I am happy to share my product/service with people
  • My thoughts are filled with positivity
  • I possess the qualities needed to be extremely successful

And the list can go on and on… Make up your own, keep it and read it twice daily. You’ll see you’ll become more positive and you’ll have the energy to overcome mountains!! 🙂

“Gratitude turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…it makes sense of our past, brings peace for today, and creates a vision for tomorrow.” Melody Beattie

Did you get value? If so share it and leave a comment

Kathy


How to share your product without offending people?

How to approach someone with your products without offending them or pointing out the obvious problem. If you are in weight loss industry, this is the big question!

How to approach your relatives, or friends or prospects telling them they need to lose weight and your product is going to help them. Same with skin care, you can’t really approach someone and say they look wrinkly or they have blemishes!!!

I am going to give you a few tips that will help you to be more tactful 🙂

1- Share your personal story and that is why it is important that you use your product! Always be the product of the product. People will notice if you use it and they will tell you how well you are…That way it is much easier to share what you have to sell and get customers. Proof is just in front of them!!

2- Share third party stories; If you don’t have a personal story sharing other people ones can be very impactful!! Do the Before and After pictures; gather some testimonials. It helps your prospect to relate better to their own problems and activate emotions and curiosity. Try to use stories about your downline or upline, not the one from the company that is there for everybody to see. Your prospects don’t want to see the figures and benefits… Find a way to say it without being boring.

3- Talk about your product saying you are using it and ask a question that can be an open conversation. For example, you are using a new facial product and you find it great, ask your prospect what they use and what they like about it, then talk about yours… Always start with a question, this way you’ll understand better their needs and it will be easier to share your product. Don’t be abrupt and rude… you will only push away your prospect!

4- Once you have a few people using your products, create a group if you are on Facebook and tell your people to put their own testimonials, and pictures. This way when you get prospect, you can easily add them to the group and they will see all the great stories

It is very important that you put yourself in front of the right people that are seeking the benefits of your product…

I would love to hear from your experience and how you approach people with your products!

Kathy


What you need to know to become an entrepreneur

Becoming an entrepreneur is not an easy path for a lot of people. Some would prefer to be doing a 9-5 job and have nothing to think about or do after these hours. As I always say, everybody is different and has different perspective. However if you want to be an entrepreneur and a successful one, you need to change attitude and mindset. It can be challenging, overwhelming and also questionable at times.

1- As the start, you need to set your goals – long term and small term –  but also you need to know the WHY that drives you to become an entrepreneur. This Why will be the flames that will keep you focus when you’ll be doubting about yourself or when you’ll want to quit. Create a business plan – realistic- with knowledge of your niche/people you want to target and choose wisely the company you want to work with.

2- You need to be strong in your mindset; you’ll find some people very nasty and you have to feel like telling them “I don’t care”. Also make yourself strong enough that you can deal with failure, disappointment and frustration. Your resilience will define the ability to recover from setbacks. If you are too sensitive, emotional you will quit at the first challenge. Be ready to get out of your comfort zone,

3- Discipline and consistency; as an entrepreneur, you absolutely need to be consistent. You can’t start something and come back a week after. You need to bring value, everyday. For that you can schedule your posts, your emails, and be present on social media. Facebook live or instagram live are great ways to bring value, it is very easy to use and you can instantly edit it on Facebook, however it disappear when you are finished with instagram. You might need to make some sacrifice also with your family when you’ll need to attend events, or webinars …. Always remember the WHY you started !!

4- You need to make your prospects/team members the ability to feel special; If your team is happy and feel good about what they bring to the society, to the people around them, they will work better and together as a team. You want to reward when they do something great, and the same with your clients, if they feel great around you, they will stay with you and buy from you. People buy people !!

5- Marketing and Training; If you get some training, have a coach you will be able to bring value and duplicate your knowledge. You have to follow a training and structure so you won’t waste time looking at everything and nothing… Educate yourself continually to bring value and when your prospects and team members will see what you achieve they will want to join you/your service. Always post your success !

“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” – Mark Zuckerberg,

6- Prospecting; build your list.. I always say it, the money is in your list. Get new people in your list each day !! Pay attention to your list. You want to build relationship with your audience and keep engaging with them. If you advertise on Facebook, or other multimedia, test your images, your texts, and try to find what is working for you, your service or company.

7- Leadership; you need to show authority figure and influence. You have to inspire your team members all the time and encourage them.To be successful you have to convince your followers, not yourself or your superiors, that you are worthy of being followed. Communication and team building is very important so you can show duplication which will bring a consistent revenue.

In summary, work hard but smart – be creative – duplicate and build the right team.. and don’t give up !!

If you think of anything else and want to share with me, leave me a comment and i’ll be happy to connect with you

Kathy


What it takes to be an entrepreneur?

You have some ideas? You talk about it for days? And then what? You might share your ideas with your family and friends ! You might get some people telling you that it is a great idea and some that might think you can’t do it! So which one are you going to listen? Not everybody has entrepreneurship in them and most people will just let go of their ideas, their dreams because they are listening too much of what others say!

However if you are a real entrepreneur you will listen to the positive person. You will believe in yourself. It’s not easy to leave aside the naysayers, the doubters because we were taught for a long time how to behave, and what we should do in the society. If you want to be a successful entrepreneur,   you need to do your own thing, try to be different and stand out. Without that mentality you will always be confronted to the negative people and they’ll eventually win.

It is not easy to start a new business, but execution is everything for startups. You need to care and be passionate of what you are doing, I always talk about it because it is the fuel that will help you when you start doubting about yourself. You need to understand that your idea and your goal, project has to be more than money. You need to start working on your self-development to keep this passion. Self development is so important because you will change your mindset and learn more about your capabilities

Entrepreneurs also learn about their business constantly and go with what works. They explore around their industry and adjust. Warren Buffett spend 80% of his day reading about what matters in his industry, he is aware of what’s going on and learn something new all the time.

You have to plan, and go slowly because it is full of set backs and stress when you start with this great idea, but if you have the desire and the initiative that it is something that suits you and it is going to work then you can be an entrepreneur.

A good entrepreneur will get over failure and learn by it, not giving up or listening to this little voice saying it’s not for you. He will look for the lesson of each challenging situations.

“Work harder on yourself than you do on your job” Jim Rohn

Handling risk also is a traits of entrepreneurship. If you like being in your comfort zone, work little and having your weekend away , then you can’t be an entrepreneur because it takes dedication, consistency and perseverance.

You need to be confident also on your product/service and also on yourself, know your strengths and weaknesses and don’t be afraid to delegate what you don’t know. It will be a waste of your valuable time to try to do everything.

Habits creates your results, get into a routine and stick to it. Evaluates  If you are easy led to do something else that has nothing to do with your business then maybe rethink your choice of being an entrepreneur.

Entrepreneurs need to get organized, so check your personal attributes and evaluates what you like and dislike.

And the last traits, be honest with yourself. Don’t start with a business if you don’t have a clue how to start, what to do or even not ready to make sacrifices, Dreams can cost a lot of money!! Set goals and self evaluate yourself!

The leaders and the free thinkers are the ones that excel in business while the followers and copycats fail !

Kathy


Consistency is the key to success in your business

Consistency is a must as you build and grow your business.

The best business plans will fail without a dedication to consistency.

Consistency is key to your success, you cannot drop one post/email one day and disappear for a few weeks. You won’t build your team or your network this way but you cannot also be available 24/7/365. You need some balance!!

This blog is part 3 out of 7 of the series “7 things that will make a difference in your business”

When you sell a product or provide a service, being consistent seems like an obvious priority. Bring value to your customers, send them updates and just show up often.

1- You need to recruit new team members: For your network marketing, you need to invite people regularly to see your presentation. Without consistency, you won’t get new members, and without new members you won’t have a profitable business. First send an email/message to the person that might be interested to your business… PLEASE NO LINKS …. just say as an example

“Hi …, I am working on a pretty cool project and I just wanted to check with you if you would be open to look at it and would love your feedback”

Once you have send this, wait for an answer and if it is positive send them a link… now don’t forget to follow up because if you don’t, you would never know if they are interested… if you send them an email weeks later, well you might have missed the opportunity to get this person on your team…

2- You need to inspire your team: Rather than spending loads of time telling your team what to do, let your actions show them what they should do. If you want to inspire your team, the best way to do so is by your actions, your consistency and the way they see you recruiting new reps. Do some 3 ways call with your team member when they have new customers, but don’t spend too much time. Your team need to understand you cannot do 3 ways call for hours with each of your team members. So the best way is to get into the call for the last 5-10 min and help closing up. They will see your efficiency and leadership.  And also do at least one webinar/training calls per week with your team member. Talk about duplication so they can start with their own team to do same.

3- Be focus on your “Why”: You need consistency to achieve your goal and your Why is your fuel!!! Be disciplined enough to consistently seek your goals. Don’t be afraid to get out of your comfort zone, and don’t think that if you make the effort for 3 weeks posting on your social media, you can disappear for weeks after. Always remind yourself your WHY you started this business and what will be the outcome. You don’t know who is watching you, and even if you don’t get much engagement, you have an audience, and they listen to what you have to say; And maybe months later, they will contact you because they see you as a leader because you are doing what you said you would do, you are consistent and bring value.

So how to be more consistent? 

After 3-4 weeks, we start to be less consistent because we lose motivation or we get lazy or we don’t see results straight away and we fall behind. To avoid it:

  • Keep visualizing your “Why”
  • Get one thing done at a time. Master it and start another project. If you start posting in all platform, or get starting with videos, blogs, live, etc… from the start of your new project, you’ll be overwhelmed and you won’t achieve your goal
  • Schedule your posts, write on your board the tasks you need to do per day/per week. You need to build your life around your business; if you have an important meeting, or date put it in your calendar

“Don’t Prioritize your Schedule, Schedule your priorities” – Steven Coven

  • Don’t listen to the voice in your head, saying that you don’t have to do it, or get shortcut, or you don’t want to work . You need to push yourself. I have this little voice sometimes and it is hard to resist 🙂
  • If you don’t do a task or you are behind with your plan, don’t beat yourself up. You’ll find a way to catch up !!

I would like to hear from you! What’s one idea or strategy you are using to become more consistent?

Leave a comment below

Cheers

Kathy