My 4 c’s to crush your business

The 4 c’s to crush your business that you should use if you want to build a steady and long term business!!

These are my 4 c’s… Not the usual ones you can hear most of the time; but I really think they are very powerful and you need them to build the right business around you and achieve your goals.

1- Content

Your business needs to create engaging, high-quality content as part of any tactic that you employ in your digital marketing campaigns. You need to have good content to attract the right people and position yourself as an authority figure. Bring value to your audience and you’ll have faithful customers and you’ll be able to build a long term relationship with them. You don’t need to post every hour, quality is better than quantity.

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On Facebook, 3 posts max.. (a value post self development – a live video with value – lifestyle for example). On Instagram, not more than 2 posts. On twitter, it is fine you can post every hour if you want.

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(Sources: Here)

2- Commitment

You need to be committed 100% to your fans. If you are not 100 percent committed to your business you are going to find it difficult to make progress. Don’t play around otherwise you won’t be able to keep credibility and your customers will go somewhere else. Also you need to commit for a few years, the get rich fast is a myth!!! Nothing happen overnight. Stick with your ideas and your instincts. Be patient.

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3- Consistency

While consistency impacts most of your business and you have to adapt strategies and structures to each part, there are some key steps you can use to help yourself maintain consistency:

  1. Have a solid plan
  2. Don’t overwhelm yourself
  3. Evaluate and prioritize
  4. Create schedules that will support your plan
  5. Create processes and systems
  6. Adjust your plan if needed

If you do a Facebook Live Challenge for 30 days, you need to do it. If you tell your audience you are going to write a blog, you need to get it done. On your timeline, you need to put contents everyday. Don’t disappear for days and expect to get same results. It is the same offline, get into a routine where you have time to prospects every day.

People love joining who is showing up everyday. Live is great to interact with your audience and even if you don’t think you have a lot of followers, you do. They might not tell you but you have followers that are expecting to get some value, some wise words, some tips every single day.

There is a big difference between spending time growing your business and actually taking steps towards future success. Focus all your time and effort on the right areas.

4- Compliment

When you have team members, compliment them when they do something great. When they post a nice quote or nice picture on their wall. When they reach a goal.It goes the same when you are prospecting, if they have picture of their dogs or kids, say something nice!

Mark Twain once said, “I can live for two months on a good compliment.”

The easiest approach to compliment someone or team member is to keep things short and sweet:

  1. Be Genuine: Speak from your heart.
  2. Make it Personal – You have to know something about the person, check their profile
  3. Be Specific: Let people know exactly what they’ve done or what quality they have that you appreciate and how that action or quality impacts you or the team in a positive way

Praising others is a great feeling but what about US?

We can say many things–good and bad–but we all want to be able to say things that will make us feel good about ourselves and our influence on others. When you reach a goal, when you attain a rank, celebrate it and congratulate yourself! We are too hard on ourselves and that is why sometimes we get discouraged when something happen. We don’t see what we accomplished so far.

Hope you got value, if so leave me a message and I would love to hear what are your 4 c’s !!!!


Consistency is the key to success in your business

Consistency is a must as you build and grow your business.

The best business plans will fail without a dedication to consistency.

Consistency is key to your success, you cannot drop one post/email one day and disappear for a few weeks. You won’t build your team or your network this way but you cannot also be available 24/7/365. You need some balance!!

This blog is part 3 out of 7 of the series “7 things that will make a difference in your business”

When you sell a product or provide a service, being consistent seems like an obvious priority. Bring value to your customers, send them updates and just show up often.

1- You need to recruit new team members: For your network marketing, you need to invite people regularly to see your presentation. Without consistency, you won’t get new members, and without new members you won’t have a profitable business. First send an email/message to the person that might be interested to your business… PLEASE NO LINKS …. just say as an example

“Hi …, I am working on a pretty cool project and I just wanted to check with you if you would be open to look at it and would love your feedback”

Once you have send this, wait for an answer and if it is positive send them a link… now don’t forget to follow up because if you don’t, you would never know if they are interested… if you send them an email weeks later, well you might have missed the opportunity to get this person on your team…

2- You need to inspire your team: Rather than spending loads of time telling your team what to do, let your actions show them what they should do. If you want to inspire your team, the best way to do so is by your actions, your consistency and the way they see you recruiting new reps. Do some 3 ways call with your team member when they have new customers, but don’t spend too much time. Your team need to understand you cannot do 3 ways call for hours with each of your team members. So the best way is to get into the call for the last 5-10 min and help closing up. They will see your efficiency and leadership.  And also do at least one webinar/training calls per week with your team member. Talk about duplication so they can start with their own team to do same.

3- Be focus on your “Why”: You need consistency to achieve your goal and your Why is your fuel!!! Be disciplined enough to consistently seek your goals. Don’t be afraid to get out of your comfort zone, and don’t think that if you make the effort for 3 weeks posting on your social media, you can disappear for weeks after. Always remind yourself your WHY you started this business and what will be the outcome. You don’t know who is watching you, and even if you don’t get much engagement, you have an audience, and they listen to what you have to say; And maybe months later, they will contact you because they see you as a leader because you are doing what you said you would do, you are consistent and bring value.

So how to be more consistent? 

After 3-4 weeks, we start to be less consistent because we lose motivation or we get lazy or we don’t see results straight away and we fall behind. To avoid it:

  • Keep visualizing your “Why”
  • Get one thing done at a time. Master it and start another project. If you start posting in all platform, or get starting with videos, blogs, live, etc… from the start of your new project, you’ll be overwhelmed and you won’t achieve your goal
  • Schedule your posts, write on your board the tasks you need to do per day/per week. You need to build your life around your business; if you have an important meeting, or date put it in your calendar

“Don’t Prioritize your Schedule, Schedule your priorities” – Steven Coven

  • Don’t listen to the voice in your head, saying that you don’t have to do it, or get shortcut, or you don’t want to work . You need to push yourself. I have this little voice sometimes and it is hard to resist 🙂
  • If you don’t do a task or you are behind with your plan, don’t beat yourself up. You’ll find a way to catch up !!

I would like to hear from you! What’s one idea or strategy you are using to become more consistent?

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