How to repost your Best Pieces of Content?

As I always say, you need to be consistent with your posts to reach out the maximum of persons and to be seen as an expert and leader. When you have a very engaging content, you should use it and repost it.

People usually follow you on social media because they are interested in what you have to say and they want to get updates on your next blog posts.

But everyday you have new followers and they didn’t read your articles you posted months ago.

You don’t have to create content day in and day out. You just need to work on getting the content you already have in the hands of more people. Share your blog posts with target customers and always put resources on your blogs so you get more exposure.

When you have a piece of content with loads of engagement, you can take that opportunity to capitalize what’s working for you. Here are 5 different contents you can do with the post

  • You can talk about your content/topic on Facebook live
  • You can do a “Fill in” the blank sentence
  • Send it to your list with a question
  • You can do a webinar with slides
  • You can do a video or video series

Change something for each media.. same post but with different aspect for different media. If you are using Twitter you can retweet or repost the same articles a few times.


You can check on your Facebook Page Insight and see which posts had a lot of engagement.


Kathy

How to make Good Copywriting for your Email List?

As I said in my previous blog, Autoresponder is very important to build relationship with your list. You need a good copywriting to attract the right people to you and your business.

What is copywriting: according to Wikipedia, it is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as to raise brand awareness.

What is copywriting in Network Marketing: It means Money!! Especially in your Email List

You can spend  a lot of time writing an email to your list, if you don’t have a catchy Headline, your subscribers are not going to read it! You are the same, you only open an email that appeal to you!

You need to write like you talk because your  list might follow you on Facebook or Instagram and they know how you are. They see your videos, your post and they are attracted to you and not a script!!

“Creativity is just connecting things. When you ask creative people how they did something they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile.” Steve Jobs

Your job is to put eyeball to your  list about what you want to show them. Don’t take the topic head on, ask yourself why it matters. Find a larger story happening behind your message, draw a connection between your product/service and the experience your reader is going to get.

Be funny and interesting, you want to make your subscriber to continue reading your email until the end. Your audience need to trust you with each message while adding value each time. Become a great teacher that will help them find a solution of their problem. You can share a story of yourself, you can share a story of a top earner, it needs to be interesting every time you send an email. You can open a conversation inviting your subscribers to respond to your emails, or follow you on your website where they could give you their opinions. You can also write a success story from time to time from one of your client or your mentor. Offer them a quick tip they can implement straight away which will bring them great value to their business.

Stories sells so tell your audience your point of view, why you like the product? Put your link at the end of your email and if possible put a time limit: “I know it is short notice so I don’t know if you are free….”

Quality over quantity – Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. Benjamin Murray

What to avoid:

  • Don’t stop sending any other emails after the welcome message or wait too long for another email. Keep 2 days maximum in between the 2 first message. Prepare at least 5 messages to be send in 10 days.
  • Don’t send multiple messages in one day, if you have a newsletter as well, avoid to send it the same day
  • Don’t put any negativity in your email, or overshare your life. It is not a therapy session and it might frighten your audience.
  • Don’t sell something new in each email, your audience is going to be confused and you are not showing sign of credibility.

I hope this helps and you got some ideas on how to write some great autoresponder emails. Connect with me to see more example of Top Earners email list. You’ll be amazed!!!!

Kathy


The importance of having an Autoresponder!

Having an Autoresponder is one of the most important thing you need to have to build your business online. I personally use aweber and very happy with it.

What is an Autoresponder?

An Autoresponder sends a series of emails automatically. You can preschedule some and you can do a broadcast from time to time to your list.

When someone subscribe to your list, you should have a welcome email, and then receive the next email the next day or 2 days after, and so on… You can decide the order of your email and frequency.

The benefit of having an Autoresponder is that you won’t need to manually send email to each subscriber. It is done automatically in a follow up sequence.

Email has an ability many channels don’t: creating valuable, personal touches – at scale.

David Newman

Why is it so important to have an Autoresponder?

1- You are providing value to your list and because it is on “autopilot”, even when you are away or asleep, these emails are send and you might get some sales done.

2- You can personalized the emails and address prospects. This gives a personal touch and your subscribers will feel compelled to read your emails.

3- You can send your different offers and keep track on the views for your website. Once visitor has subscribed to your autoresponder you can continue to send emails infinitely until they say to stop.

Benefits:

  • When people you don’t know visit your website for the first time, and they subscribe to your newsletter or one of your campaign, your goal is to keep them attracted to your emails. Copywriting is very important (check my blog).
  • You can give them a trial offer, or a free report, or 30 min free consultation.
  • You can build a long term relationship with subscribers with very little effort because everything is automated.
  • You can send them different campaign, different company if you have multiple stream of income
  • Follow-up is done perfectly, you won’t miss a single customer, prospect.
  • People who like doing business with you and buy your product/service, will be happy to purchase something new because they trust you, having build this relationship
  • You can send to your subscribers a message to direct them to your blog, or ECommerce, or website. You can use a link directly on your email so they don’t need to do anything manually.
  • You can see where your list is located, which messages directed them to your autoresponder and which email has more views. You can then judge what type of email they prefer best and format future messages
  • It is a way to brand yourself, or the company. You can add a logo, your tagline, your signature, a picture. You can personalize the way you want.

Treat your subject line like the movie trailer – give a preview so they know what to expect

See my other blog, where I give you some tips on how to write a list for your autoresponder

Do you have an Autoresponder?? Which one are you using? Do you want to have access to a lot of big earners email list. Leave me a comment and I will give you my secret!!

Kathy