How much time does it take to run your business?

Here is a question I get asked a lot: “How much time does it take to run your CBD oil business?”

✔To make a Facebook post? 1 minute
✔To respond to a message? 1 minute
✔To send a message? 1 minute
✔To have a conversation? 5-10 minutes
✔To train a team? 10-30 minutes
✔To have coffee with a friend? 45 minutes
✔To listen to a training call? 30 minutes

To make deliveries?? 🚫 (we don’t make deliveries)
To sell your inventory? 🚫 (we don’t carry inventory)
To throw parties? 🚫 (no parties required, unless we want to)
To place an order? 🚫 (our customers order from our websites)

This is something that you do WHEREVER and WHENEVER you choose. Making time now to change what your entire FUTURE looks like is WORTH it… and how much YOU put in, is totally up to YOU!! 🙌🏼
I am currently on holiday across Europe since the 1st of July and it didn’t affect my business!! 

Take a Free Tour of our company and see if this is something you are interested in. You may not be ready for success but you may know someone who is!
Check the link below and/or leave me a comment

https://www.MDCLifeStyle.com/kathylopinto

“There are no guarantees regarding the income from the MyDailyChoice/HempWorx opportunity. The success or failure of each Affiliate, like in any other business, depends upon each Affiliates’ skillset and personal effort. Earning levels for Independent Affiliates are examples and should not be construed as typical or average. Income level achievements are dependent upon the individual Affiliates business skills, personal ambition, time, commitment, activity, and demographic factors. Income Disclosure Statement (IDS) http://mydailychoice.com/htdocs/MDC_IDS_2018.pdf

Difference between blog posts, content pillar, and eBook

BLOG VS CONTENT PILLAR VS EBOOK

Blog Posts, Content Pillar and eBooks are 3 ways to put your ideas, your contents on the Internet. But all three have a different structure and purpose.

Blog Post:

It is a place to share your thoughts, your passion, your business. It is your own website where you can express yourself. It is usually a short articles where you can link other blogs. Your audience can leave you some comment and you can interact with them. If you want to make money blogging, it requires a great deal of time, need to be updated regularly if you want it effective at SEO and engaging your readers. Consistency is key when blogging.

Content Pillar:

It is usually used by marketers to drive more traffic on their blogs, to get leads and revenue.  It covers a longer detailed report than the blogs, in-depth articles that solve problem that customers in your niche are having. It is intended to a more educated audience that can tackle more difficult read.

It is an informative piece of content on a specific topic that can be broken in many derivative sections or pieces. You can blog out of the sections or videos to attract your audience in an everyday task. It drives as many as 4 times leads and 3 times closes deals as compared to other marketing campaigns. Before you start doing a content pillar, you need to get a strategy and think well of your content. It needs to have interviews, survey, statistics,… You need to do some research if you really want to reach your audience and give the right value. You can share links from your blogs or even from e-books.

EBook:

This can be a free giveaway for lead capture systems on your website. You can put many ideas in an eBook vs Content Pillar. It is more casual and has a more engaging tone. It is intended for a broader audience that has time to consume longer-form content. An eBook has the potential to reach a huge amount of customers in your niche through google search, reviews, and feedback.

For all three you can do a funnel when you do your promotion and build your list.

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  • 35% of businesses have a documented content strategy
  • 42% of businesses will publish new content at least weekly
  • 55% of businesses will increase their content marketing spend in the next year

( source Here)

If you find the right niche and write the right content, you can transform your business and turn your website into a traffic and lead generation machine.

Kathy


The 4 Network Marketing Myths

You see a lot of misconception around Network Marketing and misleading information. So what is the truth? Is it for you?

Myth 1.  I am too old to start in Network Marketing

You are never too old to start ANYTHING NEW. Very often we hear people say they feel “it’s too little, too late”. In other words they feel like they have lost too much time, and now they can’t have the impact they want on their financial freedom, or they see new technology as very confusing.

If you have a good coach, trainer that show you step by step how it is done, you will have no problem to build a great business. Of course it might take you more time at the start but then when you’ll start making money you will be able to outsource the tasks you don’t want to do.

Don’t find this excuse to stop you. You can do it. Have faith in you!

There are two kinds of people in this world. Ones that go out ~ The go-getter~  and try to build a better life for themselves and their families, and the ones that sit there, poke faults and tell you all the reasons it can’t be done, without even actually doing it themselves.

Myth 2. Need to be successful before you brand yourself

Question we all ask ourselves when we start Network Marketing or going into Social Media, is           “Who is going to listen to us?”

You would be very surprised how many people follow you. You have an audience that just started and know very little about network marketing. Share your story, be vulnerable. You did follow some training to be where you are; if you are ready to do a video, a blog, you know your content. You are an expert in their eyes; so don’t put yourself down and keep going!

Myth 3. Is the market saturated?

Another concern that people have is that there is a lot of companies out there and unfortunately there is a lot of “crap”. Don’t follow the last shiny object otherwise you won’t be able to build a proper business. Do your homework before joining, check the company, how long they are doing it… You hear that all the time, be the first person to sign up! Timing is important! Well if you join a business that just started guess what? It might just close a few months after and you lose your money. So join a business wisely and do your due diligence. Also another point that we are asked a lot :

Only the persons at the top make money?                  WRONG !!

You are rewarded for your efforts – if you work harder than the people above you, you’ll make more than them. It doesn’t matter when you join; if you take massive action and you stay consistent then you will get successful results!

Myth 4. Network Marketing is a pyramid scheme:

Pyramid schemes are money games, with no exchange of product or service.

Network Marketing is a marketing strategy in which the sales force is compensated for the sales of products or services they generate, and for the sales of products or services of other salespeople that they recruit.

The big difference is whether a product or service is being sold or not. An illegal pyramid scheme provides no products or services and pays according to how many people you recruit and/or the money they are putting into the system.

Legal network marketing programs offer quality products and services that are sold to consumers. Enrolling new members allows to get an increased income based on the volume of sales in the entire team.

So are you ready to join a Network Marketing Company?

It is not a scheme of getting rich quick!! It all depends on your daily activities; how long you spend each day and what is your goal… If you are consistent and patient, you will achieve a lot more than if you do it as a hobby. Most of top earner built six figure income within two to five years of joining their company. But they usually stick with only ONE company. This is important that you don’t switch every six months if you want to build a successful business. You have a lot of tools in place that can help you, you can outsource a lot of task and use duplication also.

I hope you got some value, leave me a comment, like and share and of course reach out to me if you want to connect.

Kathy

What is Your Why?

The motive behind an action is the most important piece of the story and your WHY is usually born out of pain. To make a difference in this world, you have to inspire people to join your journey. And it is the same when you want to brand yourself in any industry.

Meaning of your WHY: Fulfillment is a right and not a privilege. Finding fulfillment in life starts with understanding exactly WHY you do what we do. What is your purpose? what is your belief?  Why do you get out of bed every morning? The why has to be the result of all your effort, your way of wanting to change your life and/or people lives. You’ll make more intentional choices for your business, your career and your life. You’ll be able to inspire others to buy from you, work with you and join your cause.

Put into words your vision, write small and big goals; you want to make sure you see your vision, your why. The difference between people with success and the one unsuccessful is the decision to act in the directions of their dreams. They understand that they need to take action and have daily tasks.

If you are unclear of your why, keep a journal; write your feelings, actions and thoughts and see what makes you happy and passionate. It has to come from you, your personal thoughts and not your family’s or friend’s.

As an entrepreneur, you need to talk first about the end results of your product/service and not start with how it is going to work or what to do to get results. The difference between most entrepreneur and people that achieve better is the way we talk and present our opportunity. Usually we talk first about what we have, then how it is working and at last why they should buy it. Try by the WHY and you’ll see a much better result.

The top entrepreneurs and companies say first the Why we should buy from them. Because they have the best product/service. Once you have an audience that believe in you, you can sell them more products/service because they believe in you.

Exemple of Apple: They branded themselves as the best product that is, no matter what they do, phone – earphone- computer .. their followers want to buy it from them. They queue hours to get the latest product, and that is because these people are absolutely confident with what they buy, they trust Apple and believe on their product.

Trust and Loyalty is coming with the WHY. Clarify your personal values.

It is the same for you, believe that what you are doing is the right thing to do and people will follow you.

So First define what success means to you, then create a vivid image of you as a successful person.. Live it as if you are already there.

You don’t need to do business with people that need what you have but the goal is to do business with people that believe what YOU believe.

The Law of Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.

Innovators are pushed by desire to create something new.

Early Adopters are the people that want to be the first to get it, the pioneer to be able to talk about it … in the example of Apple, they would queue hours to get the new IPhone.

To get mass market success you need to touch the 68% of the population – early majority and late majority. However to do that you need to achieve the tipping point which is in red to achieve market penetration. Without it, you won’t be able to market your product at a high level, because the majority of people won’t believe your product is good enough and they are not going to buy it as a pioneer, they want someone else to try it first. You want to target these first people because they are believers.

Laggards are just people that makes slow decision, falls behind others.

Your followers are behind you because they believe it would suit themselves. So you want to be a leader that inspire others and not the leader that show power and authority only. You want them to follow you because they want to and not because they have to.

As an entrepreneur, once your audience believe in you and your motivation, you can try anything and they will stay by your side.

So find your WHY before you start any business and want a change in your life .. The WHY is wrapped up in emotion and stories and events in your life. You need to share your stories, and give away what you can to inspire people and then you’ll reach the tipping red point and you’ll have loyal followers.

The best ideas are the honest ones – ones born out of personal experience – ones that originated to help a few and ended up helping many” – Simon Sinek

I would love to hear your WHY.

Kathy

Simon Sinek Video about “The Why was born out of pain” Watch it Here

The 5 P’s of Marketing Your Business

Marketing has traditionally been defined by the “Five P’s”

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People

Most of the time you can hear marketers saying we need to get the right product at the right price, at the right place and at the right time. Success in home business comes from offering a quality product or service to a target market, which is a group of customers a business has decided to aim its marketing strategy. I call it your Niche and don’t forget, Happy customers will become repeat customers and will stay with you depending what business you are doing.

1- Product:

A product can be either a tangible good – physical asset such as land, equipment or goods or an intangible service – nonphysical asset such as a trademark, copyright, coaching training. You need to find the right product for YOU. You have to identify yourself to this product to be able to sell it and get your audience to believe YOU. As I always say, you need to be the product of the product to be more authentic. If you do your own product, the appearance and texture is very important. Do some research for the labeling, packaging and test it well before you put it on the market. You don’t want to invest in machine and not being able to use it because your product might not have all the requirements for legalization and shipping in your country.

2- Price:

The price should cover your cost to produce your product, with the shipping cost and taxation and get some profit. Be sure to check the market and prices from your competitors. If you do a multilevel marketing, the company will give you the price but I would recommend you to see other companies with similar products and see if the price match to stand out from your competitors. Same with your compensation plan, try to get a business with a plan with loads of benefits. Price influences target audience, check which type of population you want to target.

5ps3- Place:

How are you products and services distributed? This is important that you know where your products are coming from to make sure you can provide with a right time for delivery. The distribution system is very critical. If you customers wait too long, they won’t order a second time. You target audience need to feel comfortable using your services if you have to use a third party to deliver ( auto-responder, programs,..)

4- Promotion:

How are you going to provide information that will help your audience to choose if they want to take advantage of your services or your products? Promotion includes elements like advertising, social media marketing, e-mail marketing, SEO marketing, videos and the list can go on… You need to take it in consideration when pricing your own products. You need to maximize your ROI (Return on Investment), so be aware of your marketing strategy before you do the pricing. Of course you have free advertisement, word-of-mouth advertising that should balance your promotion costs.

5- People: 

Who is doing your product? Who is helping marketing your product? If as an affiliate, who do you have in your team? Can you trust them to be as ethical as you? How is the support from the company you represent is treating your customers? All of that has to be taken in consideration, because you can have the best product, the best compensation plan but if your customers encounter some problems and rudeness on the other side of the phone, or email, you are going to lose them. Nowadays there are so many products, and online businesses, the competition is very strong so try your best to avoid any complaints. Know your business, trust your company and don’t lie to your clients.

By following the “Five P’s”, you will reach your goals and provide the right product, with right pricing for your Niche. Develop well your marketing strategy and be always on the look out for new products, change and evolve with the market needs. With the growth of social media, something you might promote today with one platform might be different in a year time. Same with your website, you need to keep the dynamics and see what is effective in time. You can do some survey from time to time with your customers and see what they are looking for.

Leave me comment, share and like if you got some value. Contact me if you want to connect and get to know me more.

(Source of 5 P’s Here)

Kathy


5 Top Video Marketing to attain your objectives

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web.

Video Marketing increase customer conversions by at least 64% because of  strong emotional connections. Also the retention rates is higher than text, you’ll have a higher engagement and strong consumer attention.

Video Marketing is already 80% of all online traffic, and if you don’t use video, you are left with only 20% of traffic.

What are the best type of videos you can do to attract more leads and sales?

  1. The Review Videos: Before you buy an item over the internet, you check out the reviews aren’t you? Well your customers are doing the same. Most people would watch a video of testimonial or a review before buying anything. A great review of a product or service, can bring great engagement –  they can comment, like. Your audience will give their opinions which is great to make decisions. When doing reviews do it with full transparency, no pitching and no selling. You can do also review videos about your lifestyle, a movie; it doesn’t have to be about your product or service
  2. Training videos: It is a great way to build your authority, provide value and your followers will see you as an expert. It can be a backoffice training or a general training about attraction marketing/social media. Don’t be shy to provide value even if you are just after starting and learning something new, don’t be afraid to share it, you already know more than most people.
  3. Webinars: Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by your company. It is a great way to engage live with your audience and be seen as an expert with more exposure.
  4. Reality Videos: This type of video will allow your audience to see who you are in real life, and that you let people into your world. It is very easy to create, right at the moment. You shouldn’t talk about your business on these videos and should be around 3-5 min. If you are partaking an event and want to share your experience, just talk about your feeling and not about the company/benefits etc… It needs to be natural and authentic.
  5. Last and one of the most important Promote: Don’t think that letting your video on youtube without promoting is going to work. You can’t create them, post them and forget about them if you want to see results. You need to share it on social media, to your mailing list, Youtube subscriber list and you could also use paid ads.

The best branded video clearly engages users, provides value, and presents a direct and compelling call to action. Consumers Invest in Emotive, Relevant, Authentic Videos.

Let me know if you got value, but remember a social media marketing plan is never permanent. It will always evolve and change as your business grows and you learn what does and doesn’t work. Reassess from time to time and make the changes on your funnels or ads if needed.

Cheers

Kathy


The 6 Tips for a Long Term Growth in your Business

If you want to be in this industry long term, you need to make a plan. And you need to stick with it. That is what makes the difference between the quitter and the one that are unstoppable . Don’t focus on growing too quickly, take the lesson from the classic “tortoise and hare” fable. You want to position yourself in an enduring success and sustainability.

Impatience and greed will lead you to failure but with a right plan, a strategy and patience, you can do wonders in this industry.

jim-rohn

1- You need to value every single relationship. Each time you prospect and reach out to people, don’t think of getting them into your business but make a friend, connect with this person and then after a few exchange, you can talk about what you do and ask what they do. You never know you might have found the best partner you could ever had, or a new customer that will lead to a best friend. But if you are too impatient and send your link straight away, you are not going to connect with them and lose the person. That is a guarantee!!

2- You need to make sure you understand the company you get enrolled with and know the product.. as I always say be the product of the product this way you can talk better and you can be 100% accurate. No point joining many companies, even if they say it’s free; you can’t concentrate and do many affiliates. Choose one wisely, be an expert and once it is all running smoothly you can see if you want to join another affiliate.

3- Build mentor relationship; business is about people, and if you want to build a team you need to build your confidence and show your leadership. Over time, it means working to build trust, set goals and keep the mentoring relationship on track.

4- Make your business fun; Anything you enjoy, you’re naturally going to do a better job and give more of yourself.  Make your daily task something you look forward to rather than simply a responsibility and stress about it. Even the longest days don’t seem so rough if you like what you are doing. Engage with people, make fun of your mistakes, make fun of your bad experiences. Don’t pressure yourself and as I always say, you are not in a race, take your time and spread this enthusiasm to your team and co-worker.

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5-  Never stop innovating and creating new things, align your actions with your intentions. Set up your goals, prioritize and be consistent.

(source pic: http://bit.ly/2hKfju0 )

6- And the last point, which is the most important one, make time for Long-Term Planning. Write your goals in phases, this will allow you to track your progress and evaluate your targets. Make some changes in your plan if needed but stay focus and don’t be discourage if you are a bit behind your goals.

Did I forget anything??

If you got value, leave me comment, like and share

Kathy


Stop finding excuses!!! Be unstoppable !

How to be unstoppable with your business and dream!!!

I want to start with this quote:

“Life takes on meaning when you become motivated, set goals and charge after them in an Unstoppable Manner” – Les Brown


Many people want to change their lives but they are scared of moving forward, they are scared of having to learn new skills, they are scared of what others think, and I can go on with the list…..

When we start something new in our life, we tend to see only the past and failure and we forget to see our true vision and our goals. You will only achieve your objective if you REALLY want it and send the right signal to the Universe. Some people were in much tougher situation than you and they did get results so why not you?

You need to stop being the victim or putting the fault to others… Everything you have in your mind, is Yours and nobody else. Change your Mindset

If you really want to succeed, you need to work for it and take responsibility of your actions. It is only when you will empower yourself that you will move forward and get the results expected.

When you think of doing something new to improve your life, don’t think of Someday I will…. that is not the signal you want to send; because someday will be Never… you will never move forward thinking this way.

DO IT RIGHT AWAY….

You’ll never find a right timing but only excuses. You need to change your mindset and DO IT.

Think this way; everything you did so far in your life, your past, your misadventures, your happy moment, everything happen for a reason and it brought you today to my blog and I really hope I gave you a boost to start following your dreams.

blog-unstoppable

Love yourself and be grateful for what happened to you, even the negative part because it made YOU. Be thankful for your past as it made the perfect YOU that is reading to this right now.

Think also this way, it is not only about you; if you fail to succeed you will fail to help and inspire others. There is always someone listening to your videos, reading your posts and get motivated. So it is your time to empower yourself, to stop finding excuses and ignite the fire in YOU !!!

Are you with me? Did you get value? Leave me a comment, like and share.

Kathy


Invest in yourself to succeed in your business

Investing in yourself may be the most profitable investment you ever make, and one of the best return you can have in life and in your business. If you focus your energy and your time in developing yourself personally or professionally, you will be able to give to others and people will be attracted to you in life and in your business. You need to start a habit of taking care of yourself before you take care to others. And the good news is they don’t all require money 🙂

“Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all those around you.” – Robin S. Sharma

Learn and give to yourself before you give others!!!

1. Develop your skills in your business and/or your personal life

You don’t need to invest in mastery education, you can if you want to but don’t need to. But you should attend seminars and workshops to expand your knowledge and skills in your business and/or personal life. Join a community that will be with you when you need it, to push you when you have doubt, and when you want some answers. This will also give you the opportunity to meet and interact with individuals who are like-minded. Powerful!!!

2. Explore your creative side and build up your confidence

Creativity  helps us to grow personally and professionally and will build your confidence. However  you need to implement your creativity to grow. Stimulating creativity and exploring your ideas are keys to improve your productivity, find new strategies for your business and approach/gage your everyday tasks. Creativity also teaches you how to think differently while having fun doing something different You will then find your strength and your weakness, and also what work best or what doesn’t. Speak the truth, be yourself, and you’ll build up great confidence.

3. Take care of yourself, nurture your mind and body

When you are nurturing both your mind and body, it allows you to have more energy, keep your mind active and maintain mental ability. You should read everyday books or ebooks. Could be something to help with your self-development, or for your business or even something light to just relax your mind. You can listen to Podcast, it is free and it is a great way to change your mindset ( as soon as I am finished with this blog, I am going to  listen to Tony Robbins podcast, Powerful !!) Don’t waste valuable time watching too much TV !!! A good way to explore culture is to attend performances, listen music, travel and reach out to like minded people from other countries and backgrounds.

You need to take care of your body also and it is usually the part we all forget. Eat healthy at regular time, drink plenty of water, reduce caffeine 🙂 get regular exercise, take vitamins if you need , practice meditation (at least 30 min everyday), go to bed at an appropriate time. The big earners usually go to bed early and are early riser. Your appearance also is very important so make sure you take care of the outside too. And be happy and grateful! Happiness is a choice, you either focus on the positive aspects of life or the negative aspect.

As we express our gratitude, we must never forget that the highest appreciation is not to utter words but to live by them.” – John F. Kennedy

You need to forgive also because holding grudge and being angry won’t solve any problem but it will hold you back in life. Even if you have a bad day and someone is trying to get on your nerves, just breath, it is time for meditation 🙂  and you’ll see you’ll feel better after. Choose your friends wisely and get rid of toxic ones.

4. Set goals and develop a routine

Setting goals will help you to envision your future and visualize your short and long term motivation.  One important way to get more productive is to develop a routine and schedule your time. Plan your day and manage every hour of your day. Put a timer beside you so you don’t spend too much time on one task and first thing first put away all the distractions. Also very important, stop delaying or postponing your actions. Procrastination won’t allow you to move forward. Challenge yourself and get out of your comfort zone.

5. Invest in a coach or find a mentor

I kept it for the last because I think it is the most important value to help you develop your business and your life. A coach will assist you and guide you to put everything in place to implement your success plan. It usually is a few session or a short period of time. A good mentor is someone who will support and encourage you to reach to higher goals, to push you when needed and challenge you. Over time your mentor could be a very good friend but use caution and ask yourself if you spend time outside the mentoring relationship.

warren-buffet

In Conclusion,  investing in yourself emotionally, physically, spiritually and financially, will allow you to become the best version of yourself. When you are the best version of yourself, you will be an attraction magnet to others and your business will grow immensely!!

If you got value, leave me a comment, like and share.

Kathy


Thoughts that could stop YOU to achieve success in your business.

Wanting success and achieving it are two completely different things. You need to change your mindset and think of these pointers below and react to it if you want to achieve your goal.

  • Blaming others; you need to keep the right attitude and stop blaming others if you can’t achieve what you want. You are the master of your life so if you can’t do something ask for help and work for it. If you have a problem it is your responsibility to do what you need to do to change it. Take some alone time and review your situation.
  • Thinking that you know everything; we have a tendency to see ourselves different that what others see. See yourself objectively and embrace your failings, listen to criticize and reverse your projections. We should always learn new thing, nobody knows everything. You need to be humble and respect others. This way you’ll attract the right people and grow your business.

“In the arena of human life, rewards and honors fall to those who show their good qualities in action.”

– Aristotle

  • Stop training; self-growth is key to develop your activity and have a successful career. If you stop training you won’t be up to date. Even the big earners are always doing some workshops, going to events. So make sure you always invest in yourself, develop new skills, attend conferences or participate to webinars. You need to expand your knowledge and share it to your team. Investing in your personal and professional growth should be a priority.

 INVEST-LEARN-TEACH-PROFIT

  • Think you are entitle to get rich; this feeling or belief that you deserve to be rich is not the right attitude to have when you want to build a long term business. NOBODY is entitle to anything. You have to work hard, be consistent and patient. Nothing happen overnight and if you come across as a person who care only about its own desires and needs, you are not going to build your team. You might fool some people at the start but they will see through your behavior and selfishness.
  • Continue to find excuses; we often make excuses because we don’t want to do something. Again we have to change our MINDSET. Instead of coming up with an excuse so you don’t do what you need to do to get better, FIND a reason why you should do it.

the-power-of-thoughts-if-you-realized-how-powerful-your-thoughts-are-you-would-never-think-a-negative-thought

So are you going to step up and overcome this 5 negative thoughts ?

Got value? Leave me comment, like and share.

Kathy