BLOG VS CONTENT PILLAR VS EBOOK
Blog Posts, Content Pillar and eBooks are 3 ways to put your ideas, your contents on the Internet. But all three have a different structure and purpose.
It is a place to share your thoughts, your passion, your business. It is your own website where you can express yourself. It is usually a short articles where you can link other blogs. Your audience can leave you some comment and you can interact with them. If you want to make money blogging, it requires a great deal of time, need to be updated regularly if you want it effective at SEO and engaging your readers. Consistency is key when blogging.
It is usually used by marketers to drive more traffic on their blogs, to get leads and revenue. It covers a longer detailed report than the blogs, in-depth articles that solve problem that customers in your niche are having. It is intended to a more educated audience that can tackle more difficult read.
It is an informative piece of content on a specific topic that can be broken in many derivative sections or pieces. You can blog out of the sections or videos to attract your audience in an everyday task. It drives as many as 4 times leads and 3 times closes deals as compared to other marketing campaigns. Before you start doing a content pillar, you need to get a strategy and think well of your content. It needs to have interviews, survey, statistics,… You need to do some research if you really want to reach your audience and give the right value. You can share links from your blogs or even from e-books.
This can be a free giveaway for lead capture systems on your website. You can put many ideas in an eBook vs Content Pillar. It is more casual and has a more engaging tone. It is intended for a broader audience that has time to consume longer-form content. An eBook has the potential to reach a huge amount of customers in your niche through google search, reviews, and feedback.
For all three you can do a funnel when you do your promotion and build your list.
- 35% of businesses have a documented content strategy
- 42% of businesses will publish new content at least weekly
- 55% of businesses will increase their content marketing spend in the next year
( source Here)
If you find the right niche and write the right content, you can transform your business and turn your website into a traffic and lead generation machine.