The Shiny Object Syndrome

In Network Marketing, it is difficult to overcome the struggle with so many distraction around us. It is called the Shiny Object Syndrome!

I have seen this a lot, and I had to go through with one of my mentor  for 2 years. We were changing companies every 6 months. For me it was very unsettled and I didn’t get much results, but at that time I didn’t what else to do.

Switching companies every 6 months or less is not going to bring you much success. You lose momentum, credibility and even respect.

So why this people are still doing it? They usually want to get success and expect way too much in a short period of time. They have no patience to build a team and most of the time, once they reach a certain amount of people in their downline, they expect it to work on its own and get residual income. Well it doesn’t work like that!  What happens is, you get your distributor frustrated with follow up and they end up quitting. That is also very bad for the industry of Network Marketing.

Successful people stay with the same company for at least 3-5 years and more. That is when they can build profitable business. To get success, you need to change your mindset, Nothing happen overnight!!

“Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.”

See a few points that will help you overcome this Shiny Object Syndrome. It applies also with daily task that will get you focused to reach your goal faster, so you won’t want to change companies.

1- Make a list of what you want to do each day. If you see something distracting you, write it down and read it when you are finished with your tasks. Don’t forget multi-tasking is a myth and you need to focus to go faster. Do your hardest, and longest task in the morning so you’ll be finished and done in no time.

2- You need to do a training each day, try to stick with one. If you start with Facebook platform, get to master it before you move to another platform, even if you see a nice training on Twitter. You won’t be able to implement it and you are going to lose a few hours listening to a training.

3- When you see something that interest you and you see it as a great opportunity, make certain it is going to work for you for the long term and not only a few days. Take a few days to think about it before you make a decision. Ask these questions: Is it worth it? How long to start everything again? How much money will I make in comparison as the one I have? How much training do I need to do before I can understand and start making money?

4- And finally once you have removed all distractions, that you are focus, the most important thing is love what you are doing. Really enjoy and make a blueprint with everything that you need to do to get the best results. Compare your posts, and see what works the best – Check the stats and modify your ads with Facebook paid Ads. Change the layout of your funnel if you want to get more results… You have already everything in place, you just need to tweak a few things to have more success.

I’d love to hear your thoughts on the subject.  If you have any comments or questions, please leave them below.


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