Criteria to consider when choosing an affiliate offer to promote

Choosing a new affiliate program or product is not as easy as you think!

If you decide to do the promotion of a product/service, you need to consider some criteria before you join and you send advertisement on social media. You need to bring value to your followers, your audience and your list. You have to find the perfect product, service and talk about it with authenticity and accuracy. It is not because it pays higher commissions that it is automatically better.

 ‘Affiliate Marketing Has Made Businesses Millions And Ordinary People Millionaires.Affiliate Marketing Mybe Your Next Best Career Move.’ – Larry Bussey

Check out these criteria and find the right choice for your and your niche.

1- Is it a product you are going to use yourself? or planning to use (if you just start) ?

People wants to follow your footstep so if you are happy about it, if you talk about it with enthusiasm and sincerity, you will attract people to you. Of course if you just started with your product, or it is a brand new product, you need to share why you want to try the product and why you believe it is the right product for them.

2- Is the company has a good track record?

Do you know the people who brought the product, the leadership. Do you know if they are here long-term and if the company is reliable.  People doesn’t need to be perfect as everybody do mistake so don’t be judgmental if some leaders did before some mistakes but keep your eyes up! Do you know people who knows them, do they have good reputation in this industry. You want to be able to see a long-term investment for you to make sure you are not wasting your time. Ask this question if you like the leadership behind the product, if you can trust them because transparency and credibility is key with affiliates.

3-Is the product a good fit for your list and niche?

This is important because every single list is different and everybody need something different. Example: if you are in health niche, you need to stay with that approach. Your list is only interested with what you always provide for them and in that case it is healthy products that will help them feeling better. You can’t take all the offers around, and there are offers every single day ! and you can’t please everybody and join all the affiliates because your friends are doing it! Now there is a little trick you can use to promote something completely different to your niche, see number 4.

4- Can you create a bridge for the product to make it a good fit for your list

You might want to promote something that is not really your niche. If you usually sell something physical like a product but for once you want to sell something digital or service then you need to create a Bridge page in between you and the offer. See how you can do it:

“Hey, i know i usually promote a physical product but I got introduced to something else that you might be interested to help you pay for the promotion of your website/e-commerce when advertising on Facebook ads. You need money for that!  So I did find this digital product that will bring you a ton of money and help you. I did a free training about how to make money that will help you advertising your current business, and I am waiting for your input.

Be creative, think how you can bring it to your list and share how it would benefit them.


5- Does the product pay enough in commissions to make it worth your time

Some products give you very little percentage.. check out best sellers on amazon for example might bring you only 5%… don’t spend time promoting these product if you are already very busy and start building your business. You need to justify your time. See what suits you best. You might gain a small amount at the start in some products but then it gets higher if you have recurring customers. So you need to balance what works for you and what is a waste of your time.

6- Is there an affiliate contest that you can rank and show up on the leaderboard?

That is important for 3 reasons:

  • affiliate contest is your report card. You want to get good enough to see your name on the ranking board. That will bring you some motivation and helps inspired you and will show you how you good you are?

    Do it for you… that will push you to better yourself

  • reciprocity… when you are ranking and you do well, you have some ammunition when you want to promote your own product and share it with the company or the person that you did the contest with. Because you brought them money and show that you can work hard, if you start with your own product, you can ask to consider sharing it to their list or checking out your product. It is a higher chance to get a reciprocal contest
  • do it for the cash. If in the contest you get cash, it will help you to invest in your main business. Or you can get a holiday and then share it on social media. That will bring you more followers.

7- Does the product fit your overall marketing strategy? evergreen vs quick launch

evergreen vs quick launch means short-term vs long-term 

Mini sale, short-term sale is perfect when you want to bring urgency and make cash fast. Put a date at the end of the offer and the product you want to use. Your followers will think it is the last chance to buy it. This way of promotion is great for big list  – Use Facebook ad for that

Long term offer stay open all the time. You can use YouTube marketing campaign, blogs. You could get years commitment out of it but also can take some time to make money.

You need to choose which strategy you want to use to get your list following you and getting interested all the time.

8- Would you promote the product even if you were paid no commissions

if Yes you found the right product.. you don’t do it for the money. You do it because you believe in the product and that is something your list, followers are going to feel it and they will be attracted to you, and bring more people to your business.

In Summary, the goal is to find the right product that will fit your list and that you will feel comfortable to promote. Don’t sell product only to make money !!

Got value?? Leave me a comment !!


2 thoughts on “Criteria to consider when choosing an affiliate offer to promote

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