Tips to help you generate leads with Video
As you can see on the multi medias, video marketing campaign is going viral… The stats are mind blowing, a video is more engaging, informative and it converts better. By 2017 video marketing will account for 69% of all customer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.
( source: Cisco stats 2017 – 2020 )
What did I say?? Amazing isn’t it??
So ready to get some tips ??
1- Check what your audience need and provide them with a solution. Same as giving good content on a blog to help your audience, you have to give great value on the video to attract people to you. You can also put a Call of Action alongside a tracked URL at the end of your video relevant to your story.
2- You need to be short and go right to the point. Keep it engaging as the attention span of viewers in a video marketing clip is very short. According to research by Visible Measures 20% of your viewers will click away from a video within 10 seconds or fewer.
3- Be authentic and say a little story about yourself. Engage with your audience, your prospects want to see you, they want to know your personality before they join you. A full video will be more effective than doing a screen shot with voice or slides. It can be scary at the start, but the more you’ll do and the better you’ll get.
4- Educate your audience, create a difference between expectation and delivery. Always give them additional answer or a free coaching. You want to show them you are an expert but don’t give away too many informations and pass for a boring tecky!!
5- Ditch the script !!! Nothing more boring than someone reading on the side of the camera. You can put some bullet point to remember but that’s it. No script! unless you are doing a tutorial on a platform and need to read some manual. Keep looking at the camera and talk from the heart.
6- Take advantage of branding opportunities on your video. Don’t get crazy though with many features if you advertise for home business niche, but you can put your logo, or the name of your website, blog etc…
7- Post the video in Multiple platform. You can promote your video on Twitter, Youtube, Facebook. Most video platform offer free uploads and you can also do paid advertising depending your budget.
8- Optimize your SEO. Create a strategy and come up with keywords for your videos. Try using at least one keyword on your title and description of the video. Use relevant tags, and put some offers, polls directly on the videos.
So are you ready for the challenge???